Shoppers in a San Francisco, US, grocery store were shocked when they went up to the checkout one day and the cost of their groceries had increased astronomically.
A box of spinach now cost $25, and a loaf of bread and some cigarettes came in at $40, according to this cashier.
Understandably, people were pretty angry. Many of them refused to pay the extortionate prices for their regular groceries.
It was all part of a social experiment showing people what buying groceries is like for people living in poverty.
1 in 10 families in San Francisco’s Bay Area live on $24,000 or less a year, below the poverty line and well below the area average.
The experiment, by relief organization Tipping Point Community, showed customers in the grocery store the “poverty line” prices, or prices that were proportionally representative to living in poverty.
The TPC website explains: “If eggs cost $6 for someone living on the poverty line, or 1.4% of their salary, the adjusted price would be $29.64 for someone living on the average San Francisco salary.”
While the people visiting the store were furious about the prices for a moment, for people living on the poverty line this is their daily reality.
In 2015, over 43 million people in the US were officially classed as “living in poverty”. And, by charging $30 for cold medicine or $15 for a gallon of milk, these outraged shoppers understood exactly what that life is like — and they wanted things to change.
You can watch the full video below.
And you can visit TPC’s website here.