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How do you get people to stop littering? UK organization Hubbub thinks it’s found the answer: competition.
Its #neatstreets campaign asks smokers to vote on such divisive topics as football and cricket, by placing their cigarette butts into clear divided containers.
Another clever design asks gum-chewers to connect the dots on specially designed boards to reveal answers to questions…
… And famous faces.
“Our public polling discovered that a staggering 86% of people think littering is a disgusting habit yet only 15% of us would actually confront someone and tell them that,” according to Hubbub.
“This is why from May to October we’re trialling a new approach to tackling littering on Villiers Street, Westminster, using the latest thinking on behaviour change and awareness raising from around the world.”