The New Budweiser Super Bowl Commercial Will Make You Cry

What goes best with beer? According to Budweiser, it’s… tears.

Seems like Budweiser is intent on reducing grown men and women into weeping puddles every time Super Bowl season comes. Last year, they debuted an ad about an adorable friendship between a puppy and a Clydesdale.

This year, they continue the tradition. Let the sobbing and tissue-wiping ensue:

I’m not crying, I just have something in my eye. Like a twig, or a branch. Or an entire tree trunk.