Italian car manufacturer Pirelli’s annual calendar is traditionally more “lads’ mag” than “empowering females.” Think topless models draped over expensive cars and that’s pretty much it.
So when Pirelli enlisted photography royalty Annie Liebovitz and models from Serena Williams to Yoko Ono for its 2016 calendar, it was always going to be groundbreaking.
The incredible portraits below, of inspirational and strong women influencing the world today, are what they came up with. Enjoy.
Model and philanthropist Natalia went from selling fruit with her poverty-stricken family to signing a seven-figure contract with Calvin Klein.
Japanese artist, singer and peace activist, and widow of John Lennon.
Women’s tennis world number 1, holder of 36 major titles, and credited with launching a new era of “power tennis” along with sister Venus.
American singer, hall-of-famer, poet and visual artist known as the “punk poet laureate”.
Chinese actress and social media sensation Yao Chen has the most fans on Weibo (China’s Twitter equivalent) — a staggering 71 million.
The first black female director to be nominated for a Golden Globe and Academy Award.
In the promotional Pirelli video, Ava said of the calendar, “I love that they’re embracing the moment that we’re in.”
Iranian visual artist and filmmaker addressing women’s social and political experiences in modern Islamic societies.
“To pay tribute to women of all ages… it’s quite a statement,” said Shirin.
19-year-old Tavi is the founder and editor-in-chief of Rookie Magazine, which blends pop culture and feminism.
President of Ariel Investments and chairman of Dreamworks Animation Board of Directors.
Mellody thinks “[this] is what women like me have been dreaming of. Annie is doing something different.”
Writer, public speaker and social commentator Fran is known for her cutting, cynical remarks about modern society.
Agnes Gund and Sadie Rain-Hope Gund.
Agnes, a philanthropist and arts education activist, is pictured with actress Sadie Hope-Grund.
American film producer, co-founder of Amblin Entertainment with Steven Spielberg, known for E.T. and the Jurassic Park franchise.
American stand-up comedian, writer, actress and producer and five-time Primetime Emmy award nominee.
Amy said of her shoot, “I felt I looked more beautiful than I’ve ever felt in my life and I felt that it looked like me.”
Annie Liebowitz said of her project, “This calendar is so completely different. It’s a whole other concept.”
“Pirelli gave me that freedom, they said we want to do a departure. The whole idea was not to have any pretence in these pictures and be very straightforward. The whole idea was to show these women exactly like who they are.”
We never thought we’d say it, but we can’t wait to see the 2017 Pirelli calendar!