Recently, a brand new lifestyle Instagrammer burst onto the scene, quickly gaining thousands of followers admiring her envious lifestyle — but all was not as it seemed.
The account of Louise Delage, a 25-year-old French girl, was created in August and looks just like any other account.
Her life looks fun and carefree as she lounges on boats in the sun, hangs out with friends, goes shopping, and eats out.
But can you spot what each of these pictures has in common?
Louise is always drinking alcohol, whether she’s holding a beer, posing with a glass of wine, or there’s a cocktail in the background.
Louise’s account was actually a clever campaign created to raise awareness and inform young people of the dangers of alcoholism, and shows how painfully easy it is to miss the signs.
Very few of Louise’s followers even noticed the recurring theme of alcohol in her snaps, and hardly anyone suspected her of alcoholism.
Louise Delage proves that alcohol is such a part of modern lifestyles that a serious problem can be almost imperceptible.
According to the company behind the campaign, BETC, recognizing the first signs of alcoholism in those closest to you isn’t always easy.
“We hope that this campaign will open some people’s eyes to what’s happening to them, and they’ll turn to Addict Aide or a similar organization before it’s too late.”
So next time you’re admiring a friend’s Instagram, maybe look a little closer and think what the image might really be telling you — it could save a life.