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Every Photo Of This Girl Has An Important Feature You Probably Missed

Recently, a brand new lifestyle Instagrammer burst onto the scene, quickly gaining thousands of followers admiring her envious lifestyle — but all was not as it seemed.

The account of Louise Delage, a 25-year-old French girl, was created in August and looks just like any other account.

Souvenir de Bretagne

A post shared by Louise Delage (@louise.delage) on

Her life looks fun and carefree as she lounges on boats in the sun, hangs out with friends, goes shopping, and eats out.

Good Time

A post shared by Louise Delage (@louise.delage) on

But can you spot what each of these pictures has in common?

🍷 Friends 🍷

A post shared by Louise Delage (@louise.delage) on

Louise is always drinking alcohol, whether she’s holding a beer, posing with a glass of wine, or there’s a cocktail in the background.

💦 Pool 💦

A post shared by Louise Delage (@louise.delage) on

Louise’s account was actually a clever campaign created to raise awareness and inform young people of the dangers of alcoholism, and shows how painfully easy it is to miss the signs.

Late #tbt si still #tbt 🇩🇪

A post shared by Louise Delage (@louise.delage) on

Very few of Louise’s followers even noticed the recurring theme of alcohol in her snaps, and hardly anyone suspected her of alcoholism.

💦 F.R.E.S.H 💦

A post shared by Louise Delage (@louise.delage) on

Louise Delage proves that alcohol is such a part of modern lifestyles that a serious problem can be almost imperceptible.

Ravitaillement 😍

A post shared by Louise Delage (@louise.delage) on

According to the company behind the campaign, BETC, recognizing the first signs of alcoholism in those closest to you isn’t always easy.

👀 Look 👀

A post shared by Louise Delage (@louise.delage) on

“We hope that this campaign will open some people’s eyes to what’s happening to them, and they’ll turn to Addict Aide or a similar organization before it’s too late.”

✨ Sauvage ✨

A post shared by Louise Delage (@louise.delage) on

So next time you’re admiring a friend’s Instagram, maybe look a little closer and think what the image might really be telling you — it could save a life.

One Comment

  1. “alcohol the source of and solution to all of life’s problems”