Pulp

40 Cringeworthy Men’s Fashion Ads From the 70s

Let’s face it — men’s fashion is mostly quite sober these days. But not so in the roaring 70s, when it was positively out there.

#1. Groovy, baby!


Bored Panda

#2. Is it Robin Hood, or one of his Merry Men?


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#3. Perfection.


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#4. It was all about the prints.


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#5. “Striking” is an understatement.


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#6. These onesies are EVERYTHING.


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#7. I’m afraid to ask why “horizontal opening” matters.


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#8. For those days when hands are superfluous.


Messy Nessy Chic

#9. The dad bod was already a thing back then.


Hot Penguin

#10. It’s so hard to cut these guys some slack.


Hot Penguin

#11. Please God, let there be shorts under that thing.


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#12. “I have a chicken and I’m not afraid to use it!”


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#13. The biker thug life.


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#14. Ahoy there, matey.


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#15. When playing badminton, be sure to dress accordingly.


Hot Penguin

#16. Style runs in the family.


Hot Penguin

#17. Because one must always have the appropriate head gear to go with one’s outfit.


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#18. Comfort is key.


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#19. It kind of makes you wonder what they’re stepping out of.


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#20. The higher the waistline, the cooler the man.


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#21. Belted sweaters for men are still waiting for a comeback.


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#22. Hey, Mr Fancy Pants.


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#23. Matching sheep are optional.


Etsy

#24. Shades of Freddie Mercury.


Hot Penguin

#25. Gender-bending sleepwear for the discerning gent.


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#26. Skintight keeps the bros tight.


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#27. “Funtawear.” LOL.


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#28. This magazine has a highly specialized niche, so it seems.


Hot Penguin

#29. Back when snuggies were actually snug.


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#30. The stuff that dreams (or nightmares) are made of.


Hot Penguin

#31. Bellbottoms. Enough said.


Hot Penguin

#32. We love a man jogging in Daisy Dukes.


Hot Penguin

#33. Square pockets, yo.


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#34. Tucked in for that seamless look.


Hot Penguin

#35. A vision in polyester.


Hot Penguin

#36. So much flare.


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#37. It’s the Austin Powers look.


Hot Penguin

#38. More like, worst of the vests.


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#39. Shiny leotards are shiny.


Hot Penguin

#40. The writing is just as good (or bad) as the clothes.


Hot Penguin

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