What If Nike Sold Oranges And Apple Sold iMilk?

If you have ever wondered what luxury brands — Tiffany, Dolce and Gabbana, Ferrari — would look like on grocery shelves, then wonder no more.

Peddy Margui infers from the fashion brands’ existing design language and re-imagines them as they would exist in the food aisles. The art of this Israel-based designer gives us the answer to the oft-asked question, “Could Louis Vuitton make salami look fierce?”

The results are a tug-of-war between the bizarre, and the attractive enough to buy.

Bvlgari butter

butter11

Dolce & Gabbana biscuits

petiber22

Chanel infant formula

baby_f_11

I wouldn’t trust that Chanel infant formula, but it just looks so good!

Tiffany & Co yogurt

yogurt11

Mergui’s imagination makes product packaging that is so true to the visual concept of the brands. That Tiffany yogurt carton would fit right into a Tiffany & Co. jewelry store window and none would be the wiser.

Nike oranges

frui1

In fact, these look so good that it makes one wonder, why doesn’t Nike include oranges in their product line?

Ferrari pasta

pasta1

That, Mergui says, is the inspiration. He says, “As a designer myself, I am always asking myself what the ethical boundary is when it comes to a design’s ability to influence consumption.” If they wanted to, Ferrari could sell a can of pasta for $20, or Apple could retail its iMilk for $10 per gallon. And the crazy thing is, people will actually buy them.

Versace eggs

eggs1

Apple iMilk

milk11

Prada flour

flour1

Burberry noodles

noodles1

Vuitton salami

salami3

Mergui tastefully reveals the sad truth that we are mere consumer pawns in the capitalist game of chess.

And that apparently, Louis Vuitton can make salami look sexy.