A new dating phenomenon, ‘micromancing,’ is currently catching the attention of relationship experts who are encouraging people to take note.
In the ever-complicated world of dating, where identifying subtle warning signs and navigating dating apps are already daunting tasks, a fresh concept for 2025 has emerged. As if the pressure wasn’t enough, Valentine’s Day is also fast approaching.
Thankfully, Anna Williamson, a renowned celebrity life coach and British relationship expert, has stepped in just in time to enlighten us on the key dating trends that could help secure a date for this February 14—and for future Valentine’s Days.
The concept of ‘micromancing’ is one such trend. According to the founder of The Relationship Place app, it’s not as intimidating as it might seem and could be the key to capturing your lover’s heart this year.
Unlike grand declarations or elaborate gestures like giving bouquets, ‘micromancing’ involves something simpler, more affordable, and quicker.
Williamson elaborated: “From embracing the cringe, the PDAs and the rom-coms, romance is making a comeback for 2025.
“Over half of British women are self-proclaimed romance lovers and a lack of romance is having a real detrimental effect on their dating lives.
“Instead of grand gestures, it seems as though people are embracing the joy of micromancing—expressing your interest through small gestures that have a big impact.”
Williamson, who appears on Celebs Go Dating and authored a book titled “Where is the love? The honest guide to dating and relationships,” suggests that small gestures can hold significant meaning.
She added: “In fact the majority of singles now agree that they show their love and affection by doing the small things such as sharing a meme, a playlist, or sharing an inside joke.
“So it turns out you don’t need to win over your crush by sending a massive expensive bunch of flowers—I mean you can if you like—but all you actually need to do is send them a cute little meme.”
She then posed the question to her 470,000 Instagram followers, asking for their thoughts on the trend, which has sparked a mixed reaction.
Many people view the small gestures as ‘flirting currency’ and deem them ‘so important.’
For example, one woman mentioned that she values small texts from her married partner, such as ‘our song came on the radio,’ over receiving a large bouquet.
Another person commented: “I’m here for the cute little gestures, they mean far more to me than grand gestures or expensive things.”
On the other hand, some people appear to prefer the traditional grand gestures, such as receiving a big box of chocolates or gifts.
“So the bare minimum has a name now,” wrote one skeptic of micromancing. “Got it.”