The number seven is currently trending on social media, and TikTok is the platform responsible for its resurgence.
If you’ve been on social media recently, you may have noticed the phrase ‘Group 7’ appearing frequently.
This new trend has users claiming to be part of an exclusive group, though details are sparse.
This isn’t to be mistaken for the ‘6, 7’ meme, which has been causing some frustration for both parents and educators worldwide.
The influence of Group 7 has extended beyond the digital sphere, with members planning their first in-person gathering in London on Friday, October 24.
Despite its growing popularity, the exact nature of Group 7 remains a mystery to many.
What is the origin of this trend, what does it signify, and how can one become part of this exclusive online circle?
This trend traces back to a TikTok video by indie artist Sophia James.
The former American Idol participant cleverly played the TikTok algorithm game and emerged successful.
In one night, she uploaded several videos numbered one through seven, advising viewers on which group they belong to.
Her latest single, ‘So Unfair’, serves as the soundtrack to each of these videos.
Currently, the Group 7 video has amassed 31.7 million views on TikTok.
This was an ingenious promotional move by Sophia, though she almost didn’t upload the viral Group 7 video, as reported by the New York Times.
What makes Group 7 so intriguing?
Those in Group 7 consider themselves a cut above – internet baddies, fashionistas, those with ‘billionaire status’, and more.
Social media users have embraced this idea, creating their own videos and memes celebrating Group 7.
Even public figures like Outer Banks actress Madelyn Cline and activist Malala Yousafzai have joined in on the fun.
The San Francisco 49ers shared a video of their players dancing, captioned: “How it feels being a part of group 7.”
Your Group number is determined by which of Sophia’s videos the TikTok algorithm decides to show you.
You need to be on TikTok’s favorable side to be included. Simply searching for and watching the video on your own doesn’t count.
Membership is selective! (Meaning, you need to be very active online).
Sophia took the Group 7 concept a step further by organizing a real-world gathering.
On her website, she announced: “This is the funniest thing I have ever seen and think you should all meet in real life.”
The first official gathering is scheduled for this Friday, October 24, at The Bedford Pub in Balham, London, starting at 8pm.
Sophia also hinted at an upcoming meet-up in Los Angeles.