Fireplaces add a touch of warmth and coziness to a room, which is why many people who lack a real fireplace opt for the virtual version available on YouTube.
These popular clips consist of extended recordings of a fireplace, complete with the comforting sound of crackling logs, displayed on the TV screen.
A lot of individuals use these videos to enhance the cozy atmosphere in their living spaces, particularly during the chilly winter season.
But have you ever considered who is behind the creation of these videos? And how much do they actually earn from them?
There are numerous fireplace videos available, but one social media user has examined the financial data for a specific video by Fireplace 10 Hours on YouTube.
The user, @Jeremybtc, posted an image of the channel along with its estimated earnings, captioning the X post: “Bro is set for life.”
The graph depicting estimated earnings shows a steady increase in views since the video was first uploaded in 2016.
The total estimated earnings for the video reached an astounding $1.248 million.
The revelation that just a single video could generate such a substantial amount of money left many people astonished, especially since it’s just an image of a fireplace.
One user commented: “1M+ from one single vid is insane.”
Bro is set for life… pic.twitter.com/srTIYe169v
— Jeremy (@Jeremybtc) January 1, 2026
Another remarked: “It’s crazy how things like this can make you generational wealth.”
A third user added: “Bro posted once and retired.”
While someone else noted: “Crazy how the most random thing can go viral and make you rich.”
There are numerous methods to generate income through YouTube, with many creators relying on ad revenue.
YouTube explains that creators can “earn ad revenue from display, overlay and video ads that run on your channel.”
Additionally, creators have the option to earn a portion of a subscriber’s fee for content views.
YouTube adds: “Advertising is the most common way for Creators to earn money on YouTube. Advertising revenue is generated when people watch ads that are running on videos. This revenue from ads is shared between YouTube and the creator – thus empowering Creators to directly profit from their work.”
“Creators must first be eligible for the YouTube Partner Programme (YPP) in order to earn money from advertising on their videos and live streams. In keeping with our commitment to responsibility, we view monetisation as a privilege and reward only trusted Creators.”