Logan Paul has shared why he’s stopped publicly talking about the collectibles he’s purchasing, saying it tends to work against him.
The older Paul brother has been in the public eye since his YouTube vlogging era, building a career around internet trends and content — from the Pokémon card boom to streaming, alongside frequent glimpses of his high-end lifestyle.
He also made waves after a rare Pikachu Illustrator card — one of just 39 produced — was sold on February 16, setting a new benchmark.
Paul previously bought the card in July 2021 for $5 million. When the auction ended, the sale price — reported as a massive $15 million-plus — earned him a Guinness World Record for the most expensive Pokémon card ever sold at auction.
The card was graded at level 10, meaning it was considered to be in perfect condition.
After 41 days of bidding through auction house Goldin, Paul ultimately sold it for $16.492 million.
Despite that outcome, he says he’s changed how he approaches collecting — specifically, he no longer broadcasts what he’s buying.
In a recent conversation, Paul explained on The Iced Coffee Hour podcast that experience taught him to keep future purchases quiet.
The Youtuber-turned-wrestler said: “5 years ago I was very vocal about collecting Pokémon, then I realized something…”
He explained: “If I’m vocal about something and a market spikes and I want more of it, I’ve essentially just bid against myself because now everyone’s charging 1.5-2x of what they were charging cause I told the story about it.
“So now I’ve been collecting in silence, because I’m well aware if I tell you I love dinosaurs and, like, I’ve spent $1,000,000 on dinosaurs, I’m gonna have to spend $2,000,000 to get the f****** same thing.”
Reactions online have been split. Some people argue that high-profile purchases like his have helped push prices upward, and that celebrity involvement in the memorabilia world can shift the focus from appreciation to profit.
Others also questioned why grown adults are so invested in collectibles that were originally marketed toward children.
A commenter said: lol great pokemon is being discussed , I mean 90s kids are the gen who played it, the excitement as an adult is still there but then i have to remind myself im a grown man lol.”
At the same time, some viewers appreciated his perspective. One person commented under the uploaded podcast episode: “Logan spitting wisdom here! Be consistent, focused, disciplined and HAPPY!!!”
In the end, the topic has clearly sparked a wide range of opinions.