A 21-year old content creator has sparked confusion after taking it upon himself to rebrand the sex trend known as crymaxing.
Orgasms can trigger all sorts of intense responses — shaking, loud reactions, and everything in between. But for some people, the release can also come with tears.
And it’s common enough that there’s a well-known label for it: “crymaxing”.
A play on the word “climaxing”, it refers to crying during or as a result of orgasm. It isn’t automatically linked to feeling upset — it can also be tied to overwhelm, relief, or a flood of emotion, and more people experience it than you might assume.
A study published in 2017 looked at “pre-orgasmic phenomena”, described as “unusual physical or psychological symptoms experienced by individuals as part of the orgasm response”.
One key takeaway was just how broad the emotional spectrum can be during sex.
Crying ranked among the more frequently reported reactions, alongside responses such as laughing, sneezing, headaches, and even foot pain.
In other words, heightened intensity can show up in unexpected ways — and for some people, that means tears.
Now, however, a looksmaxxer who is connected to the now infamous Clavicular is trying to shift how the term gets used, leaving many people baffled.
Dillon Latham, from Richmond, Virginia, has built a large audience across TikTok and YouTube by posting about grooming routines and self-care advice.
This week he drew extra attention after claiming he sometimes uses his own tears as a hair-styling aid — something he referred to as “crymax”.
During a Kick livestream, Dillon said: “So the thing people don’t know about crymaxing is, like, you actually have salt in your tears.
Clavicular’s friend, who’s another looksmaxxer, explains he cries all the time because the tears make his hair SOFTER 😭💔
“I take the tears and put it in my hair, it’s like sea salt spray., it makes my hair softer” pic.twitter.com/7Z24R847Ld
— AdinUpdate (@AdinUpdate) April 21, 2026
“So what I do is I take the tears and I put it in my hair, and it’s almost like sea salt spray.”
As he explains it, he tells the other host to stop laughing and to shut up while they struggle to keep it together.
He also said he cries frequently and uses the tears to help make his hair feel softer — and, to be fair, his hair does look very soft.
That may be part of why Dillon is pushing for the term to be associated with looksmaxxing rather than its existing meaning.
Outside of social media, Dillon runs a haircare company called Simpletics, which says it is “reinventing hair styling with natural, high performance products that delivery instant results”.
Among its best-known items are a Himalayan Sea Salt Spray and an “ultra-clean” Hair Texturizing Powder.
In 2024, it was reported that Dillon became a “looksmaxer” after being dumped by his girlfriend during his junior year of high school. He then focused heavily on changing his appearance — spending long hours working out, trying DIY skincare mixes like beef tallow moisturiser, and perming his hair — in an effort to boost his confidence and feel better about himself.
He later started posting on TikTok to encourage teenage boys who’d been through similar experiences.
So far, his TikTok content has surpassed 100 million likes and reached more than a billion views.