Euphoria has found itself back in the spotlight after the series put another niche kink front and centre.
Viewers have been eagerly anticipating season three of the HBO drama, which is expected to be the final run of the show.
And as the episodes roll out, conversation online seems to flare up week after week. Episode five, This Little Piggy, is the latest to spark debate.
In the episode, Cassie (Sydney Sweeney) is shown building a sizeable following on OnlyFans.
She sets up the account to try to make $50,000 for an extravagant wedding flower budget, quickly leaning into fetish content to bring in money fast.
This time, the story pivots to an exaggerated, surreal scenario rooted in a specific fantasy.
Cassie is depicted growing to an enormous size and tearing out of her catsuit in scenes that echo the monster-movie spectacle of Godzilla.
She then storms through Los Angeles, frightening people in the streets and even knocking a police helicopter out of the air with a casual flick of her ponytail.
The sequence turns sexual at the end too, with giant Cassie’s breasts smashing through an office window as her admirer Frank licks her nipples.
As bizarre as it may look on-screen, the moment is framed around a kink known as macrophilia.
Macrophilia, sometimes called a “giantess” kink (GTS), describes sexual arousal tied to fantasies involving giant people (often women) or the idea of being dramatically smaller by comparison. The word itself is commonly translated as “lover of large,” pointing to the attraction to immense size.
In Euphoria, Cassie is shown acting out Frank’s fantasy through a video she sends him.
Sydney Sweeney turns giant in the Euphoria new episode. pic.twitter.com/7sHCmE2R4h
— CineCelebs 💫 (@CineCelebsPulse) May 11, 2026
She’s holding a tiny man figure, and says to it: “You’re so small, I could fit you in my pocket. I wonder where else I could fit you?”
Frank is pleasuring himself at the other end of the phone, obviously.
Speaking to Cosmopolitan, sociologist Sarah Melancon, a clinical sexologist and lead researcher at womens-health.com, said: “Macrophilia is a term describing sexual fantasies related to giant persons, wether male (giant) or female (giantess).
“If we consider how often giant and giantess-type stories appear in our culture, it isn’t surprising that some people find these themes erotic.”
After a notable rise in interest in the early 2020s — including the kink being dubbed a “fetish of the year” in 2024 — attention around giantess-themed content has continued, with searches on platforms such as Clips4Sale reportedly trending upward in 2026.
Marriage and family therapist Pam Shaffer has also spoken about the appeal and the power dynamics that can sit behind the fantasy.
She told Cosmopolitan: “It centres around the erotic feeling of being ‘helpless’ as the giantess dominates those beneath her, forcing them into sexual slavery of crushing them with her strength.”
Dr Justin Lehmiller, the director of the social psychology graduate program at Ball State University told Men’s Health that the fetish is likely tied ‘to a broader interest in dominance and submission, given that most porn and erotica in this area depicts a giant person wielding power over someone much smaller’.
The giantess segment also isn’t the first time Cassie has catered to different requests from paying fans, with earlier moments including dog ears for “puppy play,” an age-play baby outfit with a diaper and pacifier, and “sploshing” content where she poses topless as melting ice cream drips down her chest.
New episodes of Euphoria season three are available to stream on HBO Max, as well as Sky and Now TV.