Anyone scrolling social media lately has probably come across the oddly hypnotic clip of Bad Bunny licking chocolate from his fingers.
The singer was recorded while dining at an unusual restaurant in Columbia, where guests are encouraged to handle and pour chocolate with their bare hands. One fan on X even called the moment “sexy”.
Not everyone online agrees with that interpretation, though.
Intentional or not, the video has prompted discussion about a fetish known as sitophilia — the sexualization of food — which some Americans say they’re bringing into the bedroom as a way to add variety to their sex lives.
Speaking of the fetish, sexual therapist Courtney Boyer told Metro: “Food and eroticism have been intertwined for thousands of years. Ancient cultures, including the Greeks and Romans, linked feasting, pleasure, and sexuality in both ritual and social life.
“Throw in taboo (food ‘not meant’ for sex), messiness, and sensory overload, and it can heighten vulnerability and presence in the body.”
Bad Bunny eating chocolate from Colombia. pic.twitter.com/RWWaSVMpTG
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While some couples — and some solo participants — experiment with food play, experts warn there are important safety considerations when introducing food into sexual activity.
Sexual health expert Karin O’Sullivan told Metro: “Whatever goes inside your vagina must be something that can be taken out intact. Food left behind in the vagina requires an immediate trip to A&E or a sexual health clinic to be removed. It’s a bad idea to put any food, especially sweets, inside your vagina. Your vagina has a natural healthy balance which can be upset by the introduction of foreign objects.”
If you’re wondering how food became linked with sex in the first place, Boyer suggests it’s rooted in the way humans have long connected indulgence, the senses, and intimacy.
She continued: “Indulgence was sensory and communal. Look at the evidence in art: reclining bodies, grapes, wine, honey. While ‘food play’ was never a named historical kink, the pairing of taste, touch, and desire demonstrates that humans have long eroticized what nourishes us.”
Part of the appeal, according to experts, is that food and sex can activate similar sensory and reward pathways — making taste, smell, texture, and anticipation feel closely connected to arousal.
“Taste, smell, texture, anticipation, gratification — it’s primal,” the sexual health expert added. “Feeding and being fed can feel intimate, nurturing, even power-infused depending on the dynamic.”
Ocado previously asked people who enjoy the fetish about what foods they used most often during sex, and the top ten were: