Lauryn “Pumpkin” Efird revealed she made more than $10,000 on her first day on OnlyFans.
Efird, 26, disclosed the eye-popping figure during an appearance on “The TMZ Podcast” Thursday, telling the outlet she now pulls in between $14,000 and $15,000 in a single day. The “Mama June: Family Crisis” star credited her mother, June “Mama June” Shannon, 47, and sister Alana “Honey Boo Boo” Thompson, 20, for actively promoting her page to their own social media followers.
“My family is super supportive,” Efird said. “I know that my mama’s goal is to make sure, obviously, that I make the amount of money that I need to make on exactly what I’m selling.”
Shannon promotes her daughter’s page whenever she goes live on Instagram, Efird explained. Thompson, a nursing student in Denver, has taken a similarly hands-on approach, alerting her followers to subscription deals.
“She’s telling people, ‘Pumpkin’s got a deal going on — half off [subscriptions] this week,'” Efird said. “So my family … [I’m] super grateful for how involved they are. … You don’t get that a lot.”
Efird first launched her OnlyFans account in March, initially pricing a month of content at $23.39 with a 10% discount. She revealed earlier this month that she had begun offering “hardcore” content just five months after joining the platform, charging up to $150 for her most explicit material.
“I really started doing hardcore because, truthfully, it’s another revenue of money and so many options to do and give,” Efird said at the time. The content includes videos featuring Efird and her boyfriend, Darrin Kitchens, engaging in sexual activity on camera.
Shannon has publicly addressed her daughter’s career shift, telling TMZ she ultimately supports it because Efird is an adult capable of making her own choices. Still, the family’s matriarch harbors reservations.
“All money ain’t good money,” Shannon warned the outlet.
Shannon said she does not expect Efird to regret the videos, pointing to her daughter’s outgoing personality. Her primary concern centers on the four young children Efird shares with ex-husband Josh Efird, whose divorce was finalized in September 2024 after she filed the previous August. Shannon worries the children could eventually encounter their mother’s content as they grow older.
Efird’s new relationship with Kitchens has itself generated headlines due to his connection to her ex-husband — the two men are related through Josh’s family, though Efird has clarified they are not blood cousins. She described Kitchens as “sweet” during a “Mama June: Family Crisis” episode, noting he “does things for me without me having to ask.”
In the viral moment that launched the family’s fame, six-year-old Thompson first stole scenes on TLC’s “Toddlers & Tiaras” in 2012 with her boisterous personality and catchphrases. The network quickly greenlit “Here Comes Honey Boo Boo,” which ran for four seasons and chronicled the family’s life in rural Georgia. The show’s cancellation in 2014 following reports of Shannon dating a convicted sex offender did not end their reality TV presence; WE tv’s “Mama June: From Not to Hot” and its spinoff “Family Crisis” have kept the family in the spotlight for more than a decade. Efird assumed a parental role in Thompson’s life and was granted sole custody of her younger sister in 2022.
Efird told the Guys We F–ked podcast in April that she had considered joining OnlyFans during the COVID-19 pandemic but that her then-husband had been firmly against the idea. “I just wanna make money, you know what I mean?” She said of her motivation following the divorce.
Efird is scheduled to make an appearance at an adult entertainment venue in the coming weeks as she expands beyond the subscription platform.