Nikki Glaser took aim at Taylor Swift’s critics while pumping up Kansas City Chiefs supporters in a surprise Sunday Night Football promo.
The comedian, 42, narrated and starred in the video package that aired ahead of the Chiefs’ home matchup against the Indianapolis Colts last Sunday. Set to Swift’s 2017 track “…Ready For It?”, the clip positioned Glaser as a voice for both Swift’s devoted fanbase and the reigning Super Bowl champions.
“People love a winner — until they win too much,” Glaser said in the promo, addressing the backlash against the Chiefs’ sustained dominance. “People want dynasties to die and for chaps to become chumps.”
She drew a parallel to the team’s recent struggles, adding, “And when that downfall finally comes, it hurts like a Tush Push you weren’t expecting,” a nod to both Kansas City’s disappointing prior season and the Philadelphia Eagles’ signature play made famous by Swift’s brother-in-law, retired center Jason Kelce.
Glaser framed the narrative around redemption rather than resentment. “But without the downfall, you don’t get the thing that people love most of all: The comeback,” she continued.
The video incorporated footage of Swift, 35, cheering from the stands at Arrowhead Stadium for her husband, tight end Travis Kelce. Glaser leaned into her own Swiftie credentials while making a direct request to broadcasters.
“And it’s safe to say the world’s greatest singer-songwriter is now a permanent fixture at Arrowhead,” she said. “And I speak for all Swifties when I say, we want more cutaways.”
For the promo, Glaser wore a glittery red Chiefs jersey bearing Kelce’s number 87, though the nameplate on back read “TAYLOR’S HUSBAND” rather than the player’s actual name.
She closed with a message aimed at both the home crowd and the team’s detractors: “So here we go, Kansas City. Tonight we take on the Colts. Before you know it, we’ll be back on top, and then the rest of you can go back to hating us all over again.”
Swift was indeed present at Arrowhead for the game, watching from a VIP suite alongside parents Scott and Andrea Swift plus mother-in-law Donna Kelce. During the matchup, the “Blank Space” singer wore a Chiefs tank top and was spotted pointing at her wedding ring while shouting “My husband!” after Kelce scored a touchdown.
Glaser’s appearance in the NBC broadcast continued her public association with the couple, which began when she attended their wedding at Madison Square Garden in New York City this past July. Earlier this month, she described the experience during her comedy residency at Caesars Palace in Las Vegas.
“I am a huge Swiftie, probably the biggest Swiftie that was at that event,” she told the audience. “If you’re a Swiftie, you’ll understand. I got the text inviting me to the wedding — I never thought in a million years I’d get invited.”
She recalled her disbelief upon receiving the message. “I don’t even know them, but I got invited, and I’m shaking as I’m opening [the message],” she shared. “I’m like, ‘Oh my God, I want to tell everyone that I know.'”
The comedian expressed frustration that the celebration’s strict no-phones policy left her without documentation of the night. “I go in, and I have nothing to show for it,” she lamented. “I had nothing to show for it since all guests had to turn off their phones.”
Despite the lack of photos, Glaser gushed about what she witnessed. “It sucks so much because it was the best night of my life as a Swiftie, like, the coolest thing I’ve ever seen,” she said. “The purest love I’ve ever witnessed, and I have no pictures [and] no evidence.”
The Sunday Night Football promo represented NBC’s latest attempt to capitalize on the massive audience interest surrounding Swift’s regular-season appearances, which have driven ratings spikes since she began attending Chiefs games in September 2023. Network executives have consistently featured her in broadcast cutaways, a practice that has drawn mixed reactions from traditional football viewers while energizing her global fanbase.
Glaser’s involvement marked a notable escalation in the broadcast strategy, deploying a celebrity Swiftie to explicitly address the cultural divide between enthusiastic new fans and resistant sports purists.
