NYC-based artist Brian Kane has created an outdoor art installation series that makes use of digital billboards to display photos of natural scenes including trees and the moon.
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The piece is titled “Healing Tool,” after a Photoshop feature of the same name. In Photoshop, the healing tool is used to cover up mistakes or fill in missing visual information in photos.
Kane chose the name to represent the way that the images displayed on the billboard hide the unnatural element of the billboard itself, and fill it with an image of the natural surroundings.
The billboards are located along two highways in Massachusetts. In the daytime, they display trees.
… and the Milky Way.
“Thematically, the piece is ambiguously green. It appears to be replacing the artificial with the natural, but it’s really just using technology to simulate a nature replacement,” Kane said.
“It’s also a form of ‘unvertising’ — a campaign without a message. By removing the marketing message from the advertising space, we create an unexpected moment of introspection,” the artist wrote.
“People are allowed to interpret an image based on their own experience, and not necessarily with the singular focus of the advertiser’s intent,” explained Kane.
See a video of how the Healing Tool installations looks to drivers below:
[vimeo id=”133937413″]
To find out more about Kane’s art, visit his website.