Yorkdale shopping mall in Toronto, Canada decided against the traditional mall santa this year. The replacement “Fashion Santa” is raising money for charity — and causing quite a stir online.
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This is Paul Mason, Canadian model and the hottest Santa the world has ever seen.
The very modern Santa Claus models Hugo Boss, Burberry, and other top designers in the Yorkdale holiday campaign.
Shoppers can take a selfie with Paul and, for every selfie posted with the hashtag #YorkdaleFashionSanta, the center donates $1 to the Sick Kids Foundation.
Paul said of the campaign, “I couldn’t have been happier from the positive response.”
“It’s a modern spin on the typical Santa photos. I do so many selfies because of my profile and beard, so it seemed like a natural fit.”
He added, “The best part is that we’re really making a difference — it’s a dream.”
Well, he certainly seems convincing with his jolly nature, big white beard, and swanky red jacket.
But no doubt this sexy Santa will be swamped with letters from moms, not kids, this Christmas…
