With the continuing smog crisis in China, people are resorting to drastic measures to get a breath of fresh air — like ordering fresh, bottled air from Canada.
A red pollution warning was issued in Beijing in November due to the thick smog engulfing the city.
Amidst the public demand for cleaner air, Canadian company Vitality Air has seen a huge increase in orders from China.
Their product, advertised as “the best of air and oxygen” in a “highly durable aluminum bottle” started out as a joke — until the orders came flooding in.
The company started after Moses Lam and fellow founder Troy Paquette sold a plastic bag of air on eBay for $160 (we don’t know how or why) and they realised they’d discovered a moneymaker.
At roughly $23 (plus shipping) for 7.7 liters of air which will last you “150 one-second inhalations” the crisp, mountain air doesn’t come cheap.
The air is bottled by hand by Moses when he’s not working his regular job at a bank.
Vitality Air told the Telegraph that they’ve already sold 4,500 bottles to Chinese customers with more expected. “We might have bitten off a bit more than we can chew,” he added.
It’s certainly a solution, if a short-term one that is completely mad.