Alix Earle took her skincare empire north of the border this week.
The TikTok star, 25, touched down in Toronto on Wednesday to mark Reale Actives’ Canadian debut with a launch event steeped in pale blues and greens. Earle documented the occasion in an Instagram carousel that showed her dressed head-to-toe in coordinated pastels, from her powder blue Yana Matkivski opera coat ($995) down to mint green mesh pumps.
The real showstopper hung at her collarbone. Earle wore a Logan Hollowell Water Drop necklace valued at $72,250, featuring a 5.13-carat Paraiba tourmaline in vivid blue-green surrounded by more than 10 carats of pear-shaped white diamonds. The piece remained on full display even as she swapped her satin separates for full hockey gear inside the Toronto Maple Leafs’ locker room in other snaps from the post.
She captioned the carousel simply: “CANADA📍we’re finally hereeeee.”
The New York-based influencer built her following on candid “Get Ready With Me” videos before parlaying that audience into a beauty brand. Reale Actives, her acne-focused skincare line, debuted in the US in March with four products priced from $28 to $39. According to Puck, the collection hit $1 million in sales in under five minutes. Canadian shoppers gained access to the full routine online starting Thursday.
Earle’s entrepreneurial push follows a turbulent departure from Alex Cooper’s Unwell Network, where she was signed from 2023 to 2025. The split now plays out publicly in “Earle Meets World,” her reality series that began streaming on Netflix this year.
In the show, Earle addressed the fracture with the “Call Her Daddy” host directly. She said she felt “betrayed” by Cooper, adding another layer of drama to a career arc that has moved rapidly from dorm-room content to boardroom deals.
The Toronto event marked her first major international expansion for Reale Actives, with the Maple Leafs locker room photo op underscoring a deliberate play for Canadian market recognition. The hockey imagery also nodded to a cultural touchstone likely to resonate with the brand’s young demographic in the country.
Earle’s rise has been characterized by this kind of calculated accessibility—luxury jewelry paired with relatable settings, high fashion mixed with sports culture. The $72,250 necklace and the locker room backdrop served that formula simultaneously.
Reale Actives’ Canadian e-commerce launch positions Earle to test whether her US success translates across markets, with the Toronto event providing both content and credibility for the expansion.