Amazon Spring Sale 2026 announced and the Fire Stick already has $27 off in early deal

Amazon’s 2026 Spring Sale is nearly here, and shoppers don’t have to wait for the official start to spot some worthwhile reductions.

Each year, the retailer knocks money off popular picks across categories including home, sport, fashion, beauty, and tech.

It’s also one of the better opportunities to save on recognisable names, whether you’re eyeing a Ninja air fryer, an Apple iPhone, or other big-ticket staples.

$94.98

$67.98

With the main event approaching, early markdowns have already started appearing online — including a deal on the Fire TV Stick 4K Max.

At the time of writing, the Fire TV Stick 4K Max and Alexa Voice Remote Pro bundle has dropped from $94.98 to $67.98.

If you’d rather spend less, there’s also the option to buy second-hand, with prices starting from $35.99.

Wondering how long the sale runs for, and whether Prime is required to unlock discounts? Here’s what you need to know.

At the time of writing, the Fire TV Stick 4K Max and Alexa Voice Remote Pro bundle has been reduced from £104.98 to £69.99.

It’s also building momentum with thousands of five-star ratings, and appears to be moving quickly.

$94.98

$67.98

“Totally impressed with this Fire Stick,” one five-star review reads. “It has totally brought an older TV back to life. Thrilled so far with the speed of the device as well.”

A second shared, “Fantastic investment. Easy to set up. I’m not disappointed, will purchase again.”

“Oh my goodness, I’m absolutely blown away by this Fire Stick!” a third said. “I had no idea it could do so much. It works like a charm.

“The voice control is spot on, and I absolutely love the controller. Setting it up was a breeze. I’d definitely buy it again!”

Spring Deal Days 2026 is coming up soon, but a number of offers have already gone live ahead of schedule.

Set to be one of the first big discount events of the year, the sale is due to run from midnight on March 10 until 23.59pm on March 16.

If you don’t want to wait, some promotions are already active on the site. You can find out more here.

You may be more familiar with Prime Day, which usually lands around mid-July.

For now, this year’s Prime Day dates haven’t been announced.

As for Spring Deal Days, you don’t need an Amazon Prime membership to access the discounts.

That said, a 30-day free trial could be useful if you want one-day or same-day delivery while the offers are running.

You can sign up here.

$819.99

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$199.99

$159.99

$349.99

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$349

$329

$29.99

$21.95