Barron Trump is making moves in business while still in college, and his growing fortune is already drawing attention.
The 20-year-old is studying at New York University’s Stern School of Business, one of the university’s best-known programs for finance, entrepreneurship, and management.
He originally attended classes at the main Manhattan campus, but reports have said he later spent time in Washington, DC, a move widely believed to place him closer to his parents, Donald and Melania Trump, while they are in the White House.
It is not yet known whether Barron will remain in DC or eventually head back to New York City to continue his studies.
Alongside his education, he has now stepped into the startup world with a recently launched brand called SOLLOS.
‘a beverage brand built around the Florida lifestyle, delivering superior taste and plant-based energy to support an active, outdoor lifestyle’
The company presents the drink as something suitable for use at different points in the day.
‘throughout the day’
“From a crisp, refreshing start to your morning, to an afternoon pick me up, and even as a clean nighttime mixer, SOLLOS is built to move with your day.”
The price has caught plenty of attention online, with a 12-pack selling for $39, or $3.25 per can. According to the brand’s website, the debut drink is marketed as a pineapple-and-coconut yerba mate beverage made with 120mg of natural caffeine, 50 calories, organic raw honey, and 5 grams of added sugar.
Barron is one of five co-founders behind the brand. The other names attached to SOLLOS are Spencer Bernstein, Rudolfo Castillo, Stephen Hall, and Valentino Gomez. The company has said the founding team ranges from 19 to 23 years old, and that the brand was inspired by growing up in Florida.
Despite being only 20, Barron is already widely reported to hold a net worth of about $150 million, a figure that has fueled fascination because of both his age and the source of the money.
Forbes reported in October last year that Barron had already become a multimillionaire, with much of that wealth tied to cryptocurrency.
Just before the 2024 election, Barron, his brothers, and his father launched World Liberty Financial, a crypto venture.
After Donald Trump’s election win, the company reportedly surged in value and is said to have added around $1.5 billion to the Trump family’s overall wealth, with Barron’s share estimated at $150 million.
That estimate has become one of the most talked-about parts of Barron’s public profile, because it suggests he reached a nine-figure fortune before turning 20. Much of the reporting around the valuation has focused on World Liberty Financial’s rapid rise in the broader Trump family crypto empire, which has drawn both investor interest and political scrutiny.
At the moment, SOLLOS offers just a single flavor: pineapple and coconut.
A spokesperson for the company told The Independent that there are no immediate plans to roll out additional flavors because the business currently has just one recipe.
“We didn’t set out to make a flavor lineup; we set out to make the perfect drink,” they said.
“Most brands launch with five flavors, hoping you’ll like one of them. We spent all of our time, energy, and resources obsessing over a single recipe until it was flawless.”
The limited lineup is part of the company’s pitch. Rather than launching with multiple varieties, SOLLOS appears to be positioning itself as a premium, lifestyle-focused product centered on one flagship formula, a strategy that has helped spark debate online over whether the drink’s branding and ingredients justify its higher-than-average price.