We often hear that Santa Claus wears his red outfit thanks to Coca-Cola’s influence—but is that truly the case?
As December 25 draws near, the cheerful face of Santa is becoming a familiar sight in many places.
He is famously associated with the Coca-Cola Christmas advertisements, a tradition that has lasted nearly a century.
Originally, Coca-Cola was perceived as a beverage best enjoyed during the summer. To change this, the company’s marketing team created a holiday advertisement featuring Santa in attire that matched the red of Coca-Cola’s label.
The design was crafted by artist Haddon Sundblom.
This has led many to assume that this is why Santa’s clothing is red; however, there may be other factors at play.
For instance, Santa Claus is believed to have been inspired by Saint Nicholas, whose tomb is reportedly recently discovered in Myra, an ancient city, by archaeologists.
Footage of experts examining the tomb circulated widely online, showing them measuring the limestone sarcophagus with what looked like a candy cane.
Saint Nicholas was a Christian bishop from the fourth century, known for giving gifts to the needy while clad in red robes.
Adding a religious context to the color red, it is said to represent the blood of Christ’s crucifixion, as noted by TODAY.
Before Coca-Cola’s famous advertisements, Harper’s Weekly magazine and contributor Thomas Nast had already depicted Santa in red.
According to BBC News, from 1863 to 1886, the magazine published many of Nast’s cartoons, which closely resemble the Father Christmas we recognize today.
“From these engravings, the concept of Santa’s workshop and the idea of writing letters to him also developed,” BBC News explained regarding Nast’s contribution to the modern Santa image.
Nast illustrated Santa with a large, round belly, similar to the jovial figure seen in Coca-Cola’s campaigns.
In essence, various influences have contributed to the Santa we recognize today.
Tom Glamon once stated to the BBC: “Father Christmas is an evolutionary creation, influenced by folklore, legend, and religion.
“He didn’t spring to life at a certain time, fully formed and wearing a red and white suit. It wasn’t really until the late 19th Century that the image now recognised across the world became set.”
Was it the work of Coca-Cola, the artistry of Thomas Nast, or the traditions surrounding Saint Nicholas? The true origins may remain a mystery…