Eric Trump’s cryptocurrency company is reportedly facing a steep downturn after a prolonged slide in its share price and wider strain across the Bitcoin mining sector.
American Bitcoin Corp was launched with the aim of accumulating and mining Bitcoin, the world’s biggest cryptocurrency, in hopes of delivering major gains. Eric Trump has been involved in the business as co-founder and chief strategy officer.
The company, which trades on Nasdaq under the ticker ABTC, completed a 1-for-15 reverse stock split on July 2, 2026, with split-adjusted trading beginning on July 6. The move was intended to help the company maintain compliance with Nasdaq’s minimum bid-price requirement.
While a number of mining firms have started repurposing their sites and energy capacity for artificial intelligence data centers, American Bitcoin continued to center its strategy on crypto mining alone.
That decision has left the company more vulnerable as Bitcoin entered a bear market and investor enthusiasm shifted toward firms seen as better positioned to benefit from the AI boom.
Bloomberg calculations indicate that the value of Eric Trump’s estimated six percent holding has dropped by more than $600 million in the last 10 months, following a decline of over 95 percent in the company’s shares from their high point.
The slide has reportedly pushed American Bitcoin into carrying out a 1-for-15 reverse stock split, a move intended to help preserve its Nasdaq listing. Its share price is also said to have fallen to a record low on Wednesday, July 8.
A reverse stock split reduces the total number of shares available while raising the price of each remaining share, but it does not recover the market value already wiped out.
The company has also continued to develop its mining operations in 2026, including expansion work and an earnings update scheduled for later this month, underscoring how quickly the business has moved from growth ambitions to defending its stock market listing.
The situation underlines how sharply the landscape has changed for Bitcoin miners.
In the past, these companies were often valued mainly on the volume of cryptocurrency they could produce. More recently, investors have shown stronger interest in operators that can redirect electricity, land and data-center resources toward AI-related infrastructure.
As a result, mining businesses focused purely on crypto have come under heavier pressure as digital asset prices weaken and demand for AI computing keeps expanding.
American Bitcoin’s struggles stand in contrast to the reported earnings generated by other crypto-linked ventures tied to the Trump family.
Reuters reported that Donald Trump disclosed at least $1.4 billion in cryptocurrency-related income last year. The family has also been associated with World Liberty Financial and the $TRUMP meme coin.
The US president is also reported to have made roughly $636 million from the meme coin during 2025.
For ordinary investors, the result appears to have been far less positive. Data from crypto analytics company Nansen, referenced by The New York Times, suggested that about two-thirds of buyers of $TRUMP were in the red, with total losses reaching $3.81 billion by late June.
Trump has previously suggested he was not closely engaged with the specifics of his crypto-related wealth.
He told CNBC in early July: “I could know about it… I didn’t, I mean, there’s nothing illegal, there’s nothing wrong with it. I could know.”
The White House also told the Independent that there are ‘no conflicts of interest’ surrounding his business activities.
Representatives of Eric Trump, American Bitcoin and the White House were contacted for comment.