Donald Trump has long been a notable personality on social media platforms.
In fact, his presence is so significant that a whole Wikipedia page exists to document his activity, titled ‘Social media use by Donald Trump’.
Trump initially gained global attention through his Twitter account, which transitioned into an official communication tool during his presidency. The White House declared that his tweets should be seen as official statements.
It’s not just the frequency of Trump’s tweets that captured attention, but also his unique style—characterized by frequent posts each day, liberal use of capital letters, and an unmistakably bold tone.
Although he was banned from Twitter in 2021, Elon Musk reopened his account after taking over the platform and rebranding it as X. Despite this, Trump has favored using his own platform, Truth Social, over Twitter.
You might wonder, when reading Trump’s numerous social media posts, how he manages to write them all. Does he have the time to do it himself, or is someone else involved?
A closer look at Trump’s recent presidential campaign reveals the process behind his social media activity.
The documentary series “Art of the Surge: The Donald Trump Comeback,” released on Twitter, delves into Trump’s 2024 presidential campaign.
In its second episode, viewers see Trump responding in real-time to a speech by Kamala Harris at the Democratic National Convention in August, offering insight into how he formulates posts for Truth Social.
From this, it becomes evident that Trump doesn’t personally type or post his content; he dictates it, and an assistant handles the actual posting.
Furthermore, Trump seems to take input from his campaign team and distill their insights into his posts. So, while he’s not the one typing, the words still originate from him. Whether an assistant accompanies him throughout the day or there are specific times for drafting posts remains unclear, but we do have a glimpse into his social media process.