Euphoria has built a reputation for diving into complicated relationships and blurred lines around intimacy, but a moment in the newest episode has prompted experts to urge caution about a particular sexual practice.
Many viewers said they were stunned after watching the freshly released instalment of the series.
With season three arriving to plenty of anticipation, reactions to the new run have been divided overall — yet Sunday night’s (April 26) episode still managed to leave a lot of people speechless.
This season brings back Jules, played by Hunter Schafer, now living in a high-end Los Angeles apartment funded by her sugar daddy, Ellis.
In one unsettling scene, Ellis — a plastic surgeon portrayed as having an unnervingly clinical fascination with Jules — wraps her body in cling film, starting from her ankles and working upward.
Jules is nude aside from a black thong and heels as he studies her body and says, ‘I just might keep you forever’.
The act shown is commonly referred to as “mummification,” a kink where someone derives pleasure from being wrapped up, or from wrapping a partner.
But speaking to the Metro, sex expert and author Gigi Engle shared a warning for anyone considering it outside of fiction.
She explained: “It explores power dynamics where the sub is very submissive to the dom.
“The erotic charge comes from the act of being mummified itself. It’s about playing with those power dynamics and that sensation.”
Engle also noted that for some people, the sensation can provide “enough neurological stimulation” that they may orgasm from the experience alone.
The expert added: “It can be fun if everyone takes it slowly, is consenting and play can stop at any time.”
For those who are curious, Engle offered practical guidance aimed at keeping the activity as safe and consensual as possible.
“If you’re new to it, looser is better – the wrapping should never squeeze the body,” she explained.
“Be sure you’re not wrapping the face at all, and have safety scissors nearby in case you need to get the person out of the bindings really quickly.”
She added that the person being wrapped should not be gagged, and that partners should agree on a safe word before anything begins.
Meanwhile, psychotherapist Katherine Cavallo said that, in her view, the potential dangers outweigh any possible upside.
“While I’m supportive of erotic diversity in my clinical practice, I cannot endorse this technique,” she said.
Elsewhere in the episode, Nate (Jacob Elordi) and Cassie’s (Sydney Sweeney) wedding spirals into chaos, alongside a notably graphic toe-cutting moment — and audiences were quick to share their reactions.
“Low-key made me want to throw up, but I enjoyed watching it. This season is definitely leaning into the dark comedy side of things,” one said.
As another wrote: “So bad and unhinged that it’s undeniably entertaining. Cassie’s wedding was absolutely insane and unforgettable.”