Kanye West has sparked a wave of reaction after his wife, Bianca Censori, appeared in his new music video milking a cow while dressed in underwear.
The rapper and the model have long been associated with headline-grabbing appearances and divisive moments online, but the latest visuals have prompted an especially strong response from viewers.
Censori is said to have directed the video for West’s new track, ‘Gemini Season’, a release that quickly became a talking point after landing online.
The 31-year-old appears in the clip alongside provocative lyrics, including: “I wanna get kinky, I think she’ll let me, I think she’s pretty, I think she’s ready.
“Uno, dos, cuatro hoes, Come and pose with no clothes, Window closed, AC blows, Nipples froze, are you cold?”
The video arrived on West’s 49th birthday and shows Censori seated on a stool in a pink corset top as she milks a cow. West later appears beside her in another scene that many viewers have described as even more unusual.
After Censori fills the jug, the father-of-four is seen pouring the milk into her mouth, with the liquid spilling over her body.
“Happy birthday Ye, I love you more than life,” she captioned the post on Instagram.
The reaction from fans was immediate, with many social media users saying they were confused by what they had just seen and calling the video ‘weird’.
One said: “It’s bizarre and the music is sh** but someone will probably like it. Personally I couldn’t care less.”
Kanye dropped a new music video directed by his wife where she milks a giant cow in lingerie in a mountain field, then he walks in and feeds her the milk.
I've read that sentence four times. It does not get more normal…
Writer: Danielpic.twitter.com/zkfxjaYdxx
— Mario Nawfal (@MarioNawfal) June 8, 2026
As another questioned: “Where is the weird af button?”
“I used to like Kanye but I dunno what this is,” a third added.
As a fourth wrote: “Only Kanye could turn chaos into art nothing about him is ever normal.”
This is far from the first time West and Censori have drawn major attention online. She previously caused a stir at the 2025 Grammy Awards after arriving on the red carpet in a completely sheer mesh minidress.
After that appearance, one user wrote: “Has anyone ever seen a picture in which she looked happy?”
The outfit also led many people to question how much influence Censori had over the look.
West has faced a series of controversies this year, including being barred from entering the UK for a festival performance following past gross antisemitic statements, including his song ‘Heil Hitler’.
Although the rapper later apologised for those remarks and attributed his behaviour to a brain injury, he has continued to attract backlash in the months since.