The internet sensation dubbed the ‘Ibiza final boss’ has unveiled his latest career venture following his rise to fame.
Jack Kay, who gained social media notoriety for his appearances on the lively Spanish island, is recognized for his unique bowl haircut, which he maintains with regular visits to his preferred barber back home. His look is completed with a thick gold chain and rave-style sunglasses, making him a standout figure on the party scene.
Seizing the opportunity of his newfound popularity, Jack has recently joined a leading talent agency, aligning himself with the celebrities who regularly visit Ibiza.
In a new twist to his career, the summer’s standout personality has launched his own music track on Spotify.
The techno track, titled ‘Ibiza Final Boss’, is the result of Jack’s collaboration with London artist Carnao Beats and is now streaming on the platform.
A promotional video for the song features Jack, the Geordie native, declaring: “I’m the Ibiza Final Boss, Jack Kay, get to know,” over an energetic beat.
His fans have shown enthusiasm for the track and the announcement.
One fan commented: “This is absolutely brilliant. It’s nice to see an ordinary bloke have a bit of luck! Make the most of it and wish you all the best of luck with your journey.”
Another added: “Get to know it – Great catchphrase.”
“Good tune,” praised a third, while someone else remarked: “That’s how you take an opportunity, congrats @carnaobeats that was fast, quality and you got it done. Incredible!”
There’s also speculation about the potential earnings Jack could amass as he capitalizes on his viral fame.
One fan humorously noted: “No one works harder than Dave Read,” a nod to Jack’s new talent agent and Read’s agency, Neon Management.
The agency is known for elevating figures like Joey Essex to financial success, and according to brand and culture expert Nick Ede, the ‘Final Boss’ could potentially earn six figures over the next year through nightclub appearances and brand endorsements, as reported by The Daily Mail.
“It’s amazing how he has captured the zeitgeist – he’s the most popular thing since the Jet2 holiday adverts, and he can maximize on this for quite a while,” Nick explained.
“He’s a living caricature. People don’t really look like that but he is exactly what you think people who go to Ibiza should look like and be like,” Nick continued.
“It’s actually crazy.”
According to the expert, Jack could see significant earnings from “four or five” nightclub appearances per night, with each paying ‘five to 10 grand per appearance.’
Carnao Beats has also suggested that Jack will soon be financially successful.