A content creator who works full-time has detailed his monthly earnings from his career on social media, and the numbers are quite revealing.
Brian Morr is a Lifestyle and Fashion Creator based in New York City, where he documents his outfit choices, romantic experiences, health routines, and daily life in Manhattan.
With over 76,000 followers on Instagram and an additional 71,600 on TikTok, Brian recently chose to discuss the financial side of being an influencer.
In an Instagram post, Brian expressed his appreciation for transparency, saying he wanted to share his monthly earnings for 2024.
He noted that the year had been challenging, describing it as ‘definitely wasn’t [his] best showing’, and actually marking it as his ‘lowest performing year since 2017’.
Brian proceeded to detail his month-by-month earnings, starting with a surprising fact for January 2024.
As he eased into the year, Brian disclosed that he earned nothing at all from content creation in January.
The situation improved progressively, with earnings of $7,400 in February, $4,400 in March, $6,000 in both April and May, and $4,000 in June.
July was another downturn with $0, but he rebounded to $3,200 in August.
September yielded no income for Brian, but the year concluded with $7,600 in October, $1,200 in November, and $2,000 in December.
Overall, Brian’s earnings totaled $41,800, which is almost $20,000 below the average base salary for workers in New York City, according to Glassdoor. When a viewer questioned how he managed to live in New York City on $40k, Brian revealed he had a ‘little side gig’ to supplement his income.
@sinkthesun Decided to be transparent and reveal my income as a content creator in 2024. this year is shaping up to be much better than the last! #incometransparency #contentcreatorincome #creatorincome #creatorinsights
Reflecting on his past year’s earnings, Brian wrote: “Thankfully this year I’ve put my butt I’m overdrive and we’re already banking almost half of what we made in 2024 so it’s shaping up to be much better year fingers crossed! Thank you again for the views, likes, comments, shares and saves on my content. Just think of it as you’re contributing to a small business.”
Brian’s candidness about his income has been met with praise online, with many users expressing their appreciation for his transparency and calling the post ‘amazing’.
One commenter stated: “Love this! Youre doing what u love ! which is priceless [sic].”