Kim Kardashian is wrestling with how much fame to let her teenage daughter absorb.
The reality star, 45, told the Sunday Times in an interview published Saturday that she actively reins in North West, 13, from jumping at every project offered to her. Kardashian shares North, Saint, 10, Chicago, 8, and Psalm, 7, with ex-husband Kanye West, 49.
“All she wants to do is forward-facing projects,” Kardashian shared. “And so it’s like us really kind of trying to savor those moments and not doing everything that comes her way, so we can really make sure that we manage it the right way.”
The Skims founder said she and West remain aligned on which opportunities North actually takes. Those have included her EP “N0rth4evr,” released in May, and the cover of Dazed magazine’s September issue. But the flood of offers means Kardashian plays gatekeeper.
“Each kid does what they’re comfortable with,” she told the outlet. “So, my little ones come around when I’m filming but they don’t really do storylines.”
She added, “North loves it a little bit more than the rest.”
North’s hunger for the spotlight has already produced friction with her own ambitions. She told Dazed that the worst advice she ever received was to delay her music career.
“It’s like, nah, this is my hobby, this is what I like to do, this is what I wanna do with my life,” she insisted in the magazine interview.
She also pushed back against criticism of her aesthetic choices, which have included faux piercings and face tattoos.
“Everyone’s in love with boys, vaping and doing all kinds of bad stuff,” North said. “All I want is blue hair and piercings.”
Kardashian described herself as an “intermediate-strict parent” who still allows softness at home.
“I’m extremely patient and loving,” she shared. “I still have a kid sleep in my bed when they want. I read books with the kids every night.”
Despite their divorce, both parents turned out for North’s first solo concert at Chicago’s Vic Theatre last month. They sat in separate sections, keeping distance while still showing support. Kardashian later posted video to her Instagram Stories of the sold-out crowd packed shoulder to shoulder before North took the stage.
That Chicago show came after a starker reversal: North had abruptly canceled a 14-stop tour with rapper Molly Santana in July, just days before the first date. The planned run never materialized, leaving the solo concert as her most significant live performance to date.
Kardashian’s worry about exposure extends beyond any single project. She told the Sunday Times she frets over the effects of her own intense fame on all four children, even as she acknowledges their varying comfort levels with cameras.
The tension between nurturing North’s drive and protecting her childhood runs through Kardashian’s comments. She frames the restraint as strategic patience rather than refusal — a way to preserve moments rather than exhaust them.
North’s magazine cover and EP release suggest that pipeline is already flowing. The question is which opportunities pass through the parental filter, and on what timeline.
Kardashian’s Instagram Stories documentation of the Vic Theatre crowd hinted at pride laced with the same vigilance she described in print: celebrating the milestone while managing the machinery around it.
Kardashian and West’s co-parenting alignment on North’s career moves marks rare common ground. Their seating arrangement at the Chicago concert underscored the distance in their personal relationship even as they coordinate on their daughter’s public emergence.