Kylie Jenner showcased her latest activewear partnership in a cocoa-colored Alo set this weekend.
The 29-year-old makeup mogul posted an Instagram carousel on Sunday featuring her in the tonal sports bra and matching leggings, posed against her Mercedes G-Wagon. She captioned the post with a simple “very cute Sunday,” letting the earthy-toned look speak for itself.
Jenner has maintained a working relationship with the Los Angeles-based activewear brand for several years, regularly sharing photos of herself in their coordinated sets. Her promotional posts have occasionally highlighted the brand’s accessories as well, including four-figure handbags from Alo’s lineup.
The espresso shade of her Sunday look arrives as brown tones continue their fashion momentum. Jenner herself embraced the same palette just one night earlier at Saturday’s LACMA Art+Film Gala, where she walked the red carpet in an intricately beaded Ashi Studio gown. That piece featured a delicate fawn print and finished with a tail-like tassel detail.
Her Alo bra carries a price tag just under $100, a fraction of the jewelry she wore for last month’s Victoria’s Secret Fashion Show. For that televised event, Jenner modeled the $50 million Fantasy Bra designed by Jacob & Co. The piece centered on a 75.54-carat yellow diamond surrounded by 4,409 white diamonds totaling 1,373 carats.
The Kardashian-Jenner family’s ties to Alo extend beyond Kylie. Mother Kris Jenner and sister Kendall Jenner have both partnered with the company in previous campaigns, making activewear promotion a shared family enterprise.
Jenner’s weekend posts follow a busy stretch of high-profile appearances. The Victoria’s Secret show marked her return to the lingerie brand’s runway, while the LACMA gala placed her among Hollywood’s art-world elite. Her Sunday Instagram content brought that same polished presentation to a more casual setting, blending luxury lifestyle signaling with accessible retail promotion.
The brown color trend Jenner tapped into has dominated fashion cycles since late last year, migrating from runway collections to mass-market activewear. Her back-to-back appearances in the shade suggest deliberate coordination between her casual and formal wardrobes.