MrBeast has managed to earn millions through YouTube, but it hasn’t been by chance. Recently, an employee handbook has been leaked, shedding light on how he achieved his success.
If you were hoping for a detailed manual on how to amass wealth and success like MrBeast, you’re out of luck.
However, if you’re interested in learning how MrBeast—whose real name is Jimmy Donaldson—manages his businesses and built his YouTube empire, you might find some valuable insights here.
The 26-year-old YouTuber’s success can be attributed to a collaborative effort, which has been the case for several years. This is why Donaldson compiled a 36-page guide for his employees.
The details of this guide have started making rounds on social media after being leaked, with Business Insider confirming the document’s authenticity by consulting two former employees.
However, the exact date of its creation remains unverified.
So, what kind of advice does MrBeast offer to his employees to ensure the continuous growth and success of his businesses?
Four key points from the extensive document highlight how the YouTuber has maintained his top position.
Donaldson encourages his staff to focus on creating YouTube content and suggests they watch YouTube instead of Netflix and Hulu during their free time.
“This is not Hollywood and I do not want to be Hollywood. If that sentence is a turn-off to you then you’re probably at the wrong job,” he wrote.
While perfection is unattainable, at MrBeast’s company, the emphasis is on owning up to mistakes and learning from them.
The guide advises employees to “say the negatives” out loud to avoid surprises later on.
“I’ve never ever ever once fired someone on the spot for messing up, you have nothing to be afraid of,” Donaldson wrote. “Own s*** so we can address how to fix it and then move on.”
This approach helps prevent unnecessary micromanagement and the pointless delegation of tasks.
“Take ownership and don’t give your project a chance to fail,” he wrote. “Dumping your bottleneck on someone and then just walking away until it’s done is lazy and it gives room for error and I want you to have a mindset that God himself couldn’t stop you from making this video on time.”
This principle is useful in general, but the guide also emphasizes the importance of finding ways to cut costs, which benefits everyone in the long run.
“Every dollar we save allows me to give you guys more stability and hire more people to make your life easier,” Donaldson wrote. “In every single freakin task assigned to you, always always always ask yourself first if you can find a consultant to help you.”
While the guide covers various aspects of the job, it also acknowledges that what they do is complex and situational, urging employees to “apply everything I read with a grain of salt.”