Netflix has confirmed it will raise its subscription prices again and people aren’t happy.
Anyone who relies on the platform for true crime series, reality shows, or big-budget dramas will now need to budget a bit more to keep watching.
The increases apply across every plan in the US. The cheaper, ad-supported option is moving up to $8.99 per month, from $7.99.
Meanwhile, the standard tier is going up by $2 a month to $19.99, as listed on Netflix’s website.
The premium package is also climbing, with the monthly price rising from $24.99 to $26.99.
On top of that, Netflix is increasing the cost of adding an extra member: it’s now $7.99 on the ad-supported plan and $9.99 on ad-free subscriptions.
“I’d rather spend that on a mystery drink at a shady bar and get a wild story out of it,” one subscriber said in response to the news.
“Goodbye Netflix,” another person quipped on X.
“Hmmm. Prices increasing again, I really hope the added value in content keeps pace as well,” a third person responded.
Another disgruntled subscriber complained: “Another price hike for the same content? At what point do people say enough?”
While someone else wrote: “Find yourself a Blu-ray player and a media resale shop near you, because this will never end.”
“So we’re gonna pay more now because Netflix wants to organize multiple fights UFC, WWE, boxing? Slow down Netflix please.”
The announcement lands as Netflix puts money into newer types of programming, including video podcasts and more live events. That includes a live boxing card featuring Anthony Joshua and Jake Paul last December.
It also comes shortly after Netflix stepped away from a bidding battle in February involving Warner Bros.’ streaming and studio assets.
Netflix says it has more than 325 million subscribers globally as of 2026, including roughly 66.7 million in the US. Back in 2023, it dropped its lowest-priced ad-free option, the basic plan, leaving customers to choose between standard, premium, or the ad-supported standard tier.
The most recent US price increase before this was early last year, when some subscribers said they would ‘quit’ over the change. The latest move follows strong financial results: Netflix reported $39 billion in revenue for the prior year, up 15 percent year-over-year from $33.7 billion in 2023.
More recently, the company posted $12.1 billion in revenue for the October–December 2025 quarter, beating analysts’ expectations.
With the new pricing, TD Cowen analysts estimate Netflix’s average revenue per subscriber in the US-Canada region will be 6% higher year-over-year in 2026.
Netflix has been contacted for comment.