New dating trend ‘hypergamy’ has already been taken up by 40% of Americans

Have you noticed how the concept of ‘marrying up’ has been popping up everywhere from the latest binge-worthy shows to popular movies? If you’re a fan of Netflix’s Bridgerton, Desperate Housewives, or the film Crazy Rich Asians, you’re already familiar with the notion. At its core, it’s about individuals from a less affluent background aiming to tie the knot with someone from a higher social echelon. While the streets might call it ‘dating up’, the official term in academia is ‘hypergamy’.

A recent study sheds light on how Americans view this trend. It turns out, the concept of hypergamy is quite appealing to many. Talker Research discovered that 43 percent of Americans surveyed were initially clueless about what hypergamy meant. But upon getting the lowdown, 47 percent developed a positive attitude towards it.

What’s more, about 39 percent of the 2,000 people polled believe that partnering with someone who is hypergamic can play a crucial role in their own personal development and self-discovery.

When asked about other desirable traits in a partner, financial stability and culinary skills were top priorities for 42 percent of respondents. A nice home was a must for 24 percent, while 21 percent preferred a partner with a refined taste in music and 20 percent were drawn to those with a keen fashion sense.

Relationships expert Emma Hathorn, from the upscale dating platform Seeking.com, weighed in on the trend. She noted that when people seek relationships, they’re often looking for counterparts who share similar intellectual and aspirational qualities. “Showcasing those ambitions and treating dates to a taste of luxury sets the bar for the relationship, it is time to say goodbye to ordinary dating,” she remarked.

Emma emphasized that the goal is elevation — not just in conversation but through experiences tailored exclusively for them. She believes that coupling with someone who complements and enhances your own qualities can create a deeply enriching and significant connection. “A great relationship is one where both people are constantly learning and growing together,” she concluded.