“Practical Magic 2” landed on digital platforms Monday, barely a month after its theatrical debut.
The fantasy sequel, which opened in theaters Sept. 10, became available for purchase or rental through video-on-demand services including Prime Video on Oct. 13. Warner Bros. Priced the digital buy at $24.99 and the 48-hour rental at $19.99, with a bundled option pairing both films at $29.99.
Sandra Bullock, 60, and Nicole Kidman, 57, step back into the roles of Sally and Gillian Owens, the spell-casting siblings they originated in the 1998 original. The new chapter draws from Alice Hoffman’s 2021 novel “The Book of Magic,” continuing the author’s witch family saga beyond her first book that inspired the cult film.
Joining the established leads are Joey King and Maisie Williams as Kylie and Antonia, Sally’s daughters who form their own sisterly pair. Stockard Channing and Dianne Wiest also return as the eccentric aunts Franny and Jet, the matriarchs who guided the Owens women through their magical heritage.
The expanded cast includes Lee Pace as Professor Ian Wright, Xolo Maridueña as Gideon, Solly McLeod as warlock Tom Lockhard, and Katy Wix as Paula. The story finds the Owens clan facing what promotional materials describe as a “dark curse that threatens to unravel their family once.”
Digital buyers need only a free Amazon account to maintain access to their purchase, while renters receive 30 days to begin viewing and two days of playback once started. No paid Prime membership is required for either transaction.
Those preferring physical media will wait until Dec. 1, when Warner Bros. Releases the film on Blu-ray, 4K Ultra HD, and standard DVD. Preorders for disc versions are currently active with release-day delivery options.
The original “Practical Magic,” released in 1998 and directed by Griffin Dunne, developed a devoted following despite mixed critical reception and modest box office returns. The film adapted Hoffman’s 1995 novel about the Owens women, who carry a family curse dooming any man who loves them to an untimely death. Bullock played the cautious, widowed Sally while Kidman portrayed the reckless, romantic Gillian, with Channing and Wiest stealing scenes as their vodka-tonic-swilling, midnight-snack-preparing aunts. Over decades of cable reruns and seasonal Halloween programming, the movie transformed from commercial disappointment into generational touchstone, its kitchen-dance scene to “Coconut” by Harry Nilsson and midnight margarita ritual becoming endlessly quoted cultural shorthand for female solidarity and supernatural domesticity.
That built-in audience helped propel the sequel’s theatrical run, which arrived 27 years after the original and during a period when mid-budget studio films increasingly face pressure to justify exclusive big-screen windows. The rapid pivot to digital, timed to the October holiday, suggests Warner Bros. Is targeting viewers seeking witchy seasonal content for home viewing.
The VOD release positions “Practical Magic 2” against theatrical holdovers and other streaming premieres as Halloween approaches, with the original film also widely available across subscription platforms for viewers wanting to revisit or discover the Owens family’s earlier adventures.
Warner Bros. Has not announced a streaming subscription debut date for Max or other services.