Plus-size model Ashley Graham’s new swimsuit campaign will have you busting out your bikini at the beach this summer.
Ashley recently partnered up with ‘Swimsuits For All’ for her new collection.
The size-inclusive brand caters to sizes 4-34 and aims to make women feel “comfortable and confident” in stylish swimwear and the company picked the right woman to advocate that.
Instead of using airbrushed photos, Ashley opted to use unedited paparazzi shots for her new line. She posted a photo on her Instagram with the caption below.
“Introducing my latest @swimsuitsforall collection! We decided to use unedited paparazzi shots as the campaign images,” the model wrote on Instagram. “Reminder: being authentic is beautiful.”
“When shooting this campaign in Miami, the paparazzi began following us and taking pictures,” Graham told InStyle.com.
“Looking at their photos sparked an idea, ‘Why not use their photos as the campaign images?’ These raw and unedited images would remind women that they are ‘flawless’ in their own right and that they already have the perfect beach body!”
“Of course it’s daunting knowing the paparazzi may have captured an unflattering photo, but I remind myself that being authentic is beautiful, and I have nothing to hide when it comes to my body because I know it’s changing people’s lives,” Graham said.
The new swimsuit line has nine different styles and features bikinis and one-piece suits inspired by 1920s Art Deco styles.
The collection is available in sizes 4 to 22 and is available at the Swimsuits For All website.