The Department of Homeland Security has come under fire for posting a video that used Pokémon imagery to highlight its operations. This move has prompted a response from The Pokémon Company.
The video, shared by the Department of Homeland Security on September 22, sparked criticism on social media for its playful portrayal of the agency’s activities across the United States.
The DHS video features visuals and music from the well-known Pokémon anime’s opening, mixed with scenes from its enforcement actions. It also adopted the tagline ‘Gotta Catch ‘Em All’ to signify efforts to deport individuals from the US.
This particular phrase is famously associated with the Pokémon franchise, where characters strive to collect as many Pokémon creatures as they can.
The response to the video has been overwhelmingly negative.
Among gaming circles, it’s well-known that Nintendo and The Pokémon Company are quick to pursue legal measures against unauthorized use of their content, such as fan-made projects or emulations.
In light of this, many have urged these companies to consider legal proceedings against Donald Trump’s administration for the unauthorized use of the Pokémon theme and animations in the DHS video.
Recently, The Pokémon Company issued a statement acknowledging the video.
The company told HuffPost, “We are aware of a recent video posted by the Department of Homeland Security that includes imagery and language associated with our brand.
“Our company was not involved in the creation or distribution of this content, and permission was not granted for the use of our intellectual property.”
They did not comment on whether they would take legal action.
A DHS representative remarked, “To arrest them is our real test. To deport them is our cause.”
Don McGowan, former chief legal officer for The Pokémon Company, believes the company is unlikely to pursue legal action, citing a few reasons.
In a conversation with IGN, he said, “They are INSANELY publicity-shy and prefer to let the brand be the brand.
“Second, many of their execs in the USA are on green cards,” he added. “Even if I was still at the company I wouldn’t touch this, and I’m the most trigger-happy CLO I’ve ever met. This will blow over in a couple of days and they’ll be happy to let it.”