It’s evident that Taylor Swift’s Eras Tour has become a monumental cultural event over the past year.
From initiating a widely discussed lawsuit against Ticketmaster to injecting a staggering $4.3 billion into the U.S. economy (as per Bloomberg Economics), the Eras Tour has undoubtedly left its mark on culture, ranging from friendship bracelets to significant financial figures.
Therefore, it should come as no shock that Swift’s tour is generating an incredible amount of revenue each night.
Swift’s team is known for keeping the actual earnings of the Eras Tour confidential. However, a new report from Variety reveals that sources close to the production estimate the tour is grossing $14 million per night.
While this figure is already astonishing, other experts suggest that the $14 million is a conservative estimate and believe the tour might be making closer to $17 million on certain nights.
As if $17 million per night wasn’t substantial enough, these figures don’t include the massive revenue from merchandise sales or the increased value of resale ticket prices on platforms like StubHub.
To put Swift’s nightly earnings in perspective, Beyoncé’s Renaissance tour — a notable cultural phenomenon last year — generated $10.3 million per show according to Entertainment Weekly.
This comparison underscores how Swift is breaking records and surpassing her contemporaries in terms of earnings.
As the Eras Tour approaches its conclusion in December, industry specialists forecast that the total gross could be nearly $2 billion.
These projections align with earlier estimates from trade publications like Pollstar, which suggested Swift had already surpassed the $1 billion mark by the end of 2023.
Moreover, the Eras Tour holds the Guinness World Record for the highest grossing tour ever, surpassing Elton John’s Farewell Yellow Brick Road tour, which earned $939 million over five years.
Fans, known as Swifties, have taken to Twitter to express their excitement over Taylor’s impressive earnings.
“Only an icon like Taylor Swift can do this btw,” one user commented.
“I’m sorry but this is such queen s**t,” another user added.
Indeed, it is queen s**t.