Rihanna has unveiled her youngest child in a major brand campaign for the first time.
The 38-year-old Fenty founder shared holiday imagery on Instagram featuring all three of her children with partner A$AP Rocky, 38 — daughter Rocki Irish Mayers, 1, and sons Riot, 3, and RZA, 4 — modeling matching loungewear for Savage X Fenty. The siblings appeared in the Forever Savage Hooded Baby Onesie while their mother wore the coordinating adult version.
“Just here to start off cozy szn!” Rihanna wrote in her Instagram caption, adding “gang sold separately 🎄🎁.”
The family shoot included a Reel showing the children playing with fluffy white cotton “snow,” sparkly ornaments and a stuffed polar bear. “Waking up to the sweetest dreams,” she wrote alongside that clip.
A$AP Rocky responded in the comments with “❤️GANG❤️.”
Rihanna’s longtime friend Melissa Forde also weighed in, writing “😍😍😍😍 Aunties [sic] babies stole the whole show ❤️❤️ ❤️you look nice too sis 😘😘.”
Rocki has already built a brief but high-profile portfolio. At six months old, she appeared in W magazine wearing a Dior Haute Couture diaper, then joined her father on the cover of W China’s Love Issue. Last month, she twinned with her mother in custom pink Dior rompers for her first birthday celebration.
Rocki’s brothers have similarly appeared in previous campaigns. The 2024 Savage X Fenty holiday shoot featured RZA and Riot in royal blue onesies alongside their mother, with Rihanna joking at the time that they’d become “one of those families that match for the holidays.”
A$AP Rocky made his own debut for the brand that summer, stripping down to his boxers for a Savage X Fenty ad alongside RZA. It marked the rapper’s first time modeling for his partner’s label.
“I think we all long to love someone without expecting anything in return. And I’m lucky enough to have three little ones whom I can love like that,” Rocky told W China in that earlier cover story.
The family’s coordinated holiday appearances have quickly become an annual tradition for the lingerie and loungewear brand, which Rihanna launched in 2018 as a direct-to-consumer extension of her Fenty empire.