‘Ibiza final boss’ is poised to capitalize on his sudden burst of internet fame, potentially turning it into a lucrative opportunity.
Each summer, the island of Ibiza draws millions of visitors, renowned for its exhilarating club nights and music venues.
World-famous DJs such as David Guetta, Tiësto, Calvin Harris, and Armin van Buuren have all graced this small island with their performances.
Ibiza undeniably attracts a specific crowd, exemplified by the figure known as ‘Ibiza final boss’, whose real name is Jack Kay.
Recently, Jack gained viral attention after a club shared a video highlighting his distinct look: a bowl-cut hairstyle, dazzling white teeth, a gold chain, and oversized sunglasses. He was seen showcasing his dance moves at Zero West Six Ibiza, the club responsible for sharing the now-viral video of the Brit.
See it here:
Currently, the original video has garnered over 20 million views on TikTok.
Jack’s newfound fame has also led to 63,500 followers on Instagram and a contract with a management agency.
In light of his viral popularity, Jack stands to earn a significant sum.
In a conversation with The Mirror, Mayah Riaz, a PR expert from Miyah Media, described Jack as ‘the holy trinity of viral success’.
“He’s relatable, he appeared at the right moment, and he’s unintentionally hilarious,” she elaborated.
“The internet seems to adore him. In today’s fame economy, that sort of organic buzz can definitely be monetized, provided he navigates it wisely.”
Riaz further explained potential financial gains for Jack: “Brands are already leveraging his image, extending guest list invitations, and even offering vacations.
“If his audience continues to grow and remain active, he stands to earn £1-2k per post, especially if he aligns with party brands, travel, fashion, or lad-culture meme pages.
“He’s already returned to Ibiza after a single day in the UK.”
“This is probably due to club appearances, as Ibiza venues are eager to feature viral personalities on their flyers. Such bookings could easily yield him £1k-£5k per night, depending on demand.”
Discussing Jack’s upcoming tour, Riaz estimates that the 26-year-old could earn between £40k and £60k.
Jack could also benefit from creating his own merchandise, providing another stream of income.
“If he swiftly launches his official merchandise, he could earn around £50k from wig sales and approximately £75k from other items like t-shirts, hoodies, and mugs,” Riaz suggested.
Looks like it’s time to figure out how to become a viral sensation myself.