Nordstrom is discounting 111Skin’s celebrity-loved mask sets, the same line tied to Jennifer Aniston’s mask moment and Priyanka Chopra’s “special, secret sauce.”
At the Nordstrom Anniversary Sale, the 111SKIN Face Mask Discovery Set is $98 instead of $156, the Jumbo Cryo De-Puffing Eye Mask Set is $145 instead of $230 and the Eye Lift Gel NAC Y2 Duo is $240 instead of $380, with the retailer warning that prices go up August 10.
Priyanka Chopra, 34, helped set the tone years earlier in a Harper’s Bazaar Malaysia clip.
“It’s the first thing that goes on my face before any make-up, and it makes anything I put on after look flawless,” Priyanka Chopra said.
Margot Robbie later added her own version of the pitch.
“They’re not made out of paper, which ends up sometimes drying out your skin. I keep them in the fridge so it’s refreshing when I wear them – I’m kind of obsessed with them at the moment,” Robbie said.
Pati Dubroff was already the backstage link.
“Good skin is all about good skin prep – the 111SKIN Rose Gold mask is unbelievable,” Pati Dubroff said.
Meanwhile, 111Skin’s own site frames the mask as a big-event fix.
“Whether for the red carpet or the dream-job interview, everyone needs a secret weapon for a big event complexion,” the brand says.
Additionally, the company says stars and makeup artists keep coming back.
“Celebs and leading make-up artists rely on our Rose Gold Brightening Facial Treatment Mask because it’s guaranteed to instantly and dramatically power-up your skin with a radiant glow.”
Next, founder Yannis Alexandrides explained why the mask feels so different.
“I have been using bio-cellulose in wound repair throughout my medical career due to its ability to adhere to the dermis like a second skin,” Yannis Alexandrides said.
Meanwhile, Vogue India said the brand’s fan base kept widening.
“Our story isn’t one that happened overnight, and it took over 10 years for us to build the brand that you see today.” Eva Alexandrides said.
In the viral moment, Jennifer Aniston posted her at-home Emmys prep selfie in September 2020.
She was in Pour Les Femmes pajamas, holding champagne and wearing 111SKIN’s Anti-Blemish Bio Cellulose Face Mask.
The caption read, “Emmys prep… in my other mask 😷🥂 ⠀ ⠀ Congratulations to the nominees and all of the amazing performances we’ve seen this year 👏🏼👏🏼🥳❤️.”
Prices on Nordstrom’s 111SKIN Anniversary Sale page go up August 10.