A recent study has uncovered the frequency of sexual activity among American couples and how satisfied they are with their intimate lives.
There is no universal standard for how often a couple should engage in sex, as long as both partners are content with their situation. However, the curiosity about the national average persists.
LELO commissioned a survey carried out by Talker Research that explored the sexual habits of Americans, yielding some unexpected findings. Notably, it dispelled the belief that Generation Z is less sexually active compared to older generations.
The survey, which involved 2,000 US adults who are either in a relationship or married, revealed that 14 percent of participants described their sex lives as ‘unsatisfying’.
Regarding how often couples are intimate, the average is four times a month, with each session lasting about 18.6 minutes, culminating in approximately 15 hours annually.
In a twist, Gen Z couples reported the highest frequency of sexual encounters at 5.3 times per month, followed by Millennials at 5.1 times per month.
Luka Matutinovic, LELO’s chief marketing officer, highlighted the challenge modern couples face in finding time for fulfilling sex amid today’s fast-paced lifestyle.
They noted: “In the last two decades our lifestyle has accelerated to a dizzying, sometimes overwhelming pace, and our dependence on technology is exacerbating this.
“With the modern way of life getting busier by the day, maintaining a satisfactory [sex] life has never been more important than it is today, as it provides significant physical, emotional and psychological benefits to individuals.
The research also identified a connection between having date nights and experiencing a more gratifying sex life.
Participants who reported having sex ‘very frequently’ (8+ times per month) also tended to have more date nights, averaging 3.5 per month.
Conversely, those who rarely have sex (0-1 times per month) reported the fewest romantic outings, averaging only 1.2 times each month.
The study further suggested that increased communication through texting with partners correlates with more frequent sexual activity.
Individuals who have sex ‘very frequently’ were also most likely to report constant texting with their partners, at 35 percent.
On the other hand, participants who ‘rarely’ have sex were least likely to maintain continuous text communication, with only nine percent doing so.