Sydney Sweeney unveiled her holiday lingerie collection for Syrn with a nostalgia-soaked Instagram video that reimagines Christmas movie heroines in revealing new forms.
The 27-year-old actress and founder debuted the festive campaign on the platform last week, casting herself as a lingerie-clad Cindy Lou Who, a stripped-down Corpse Bride, and an icy “White Christmas” siren across four themed capsule collections. The video opens with Sweeney curled on an upholstered chair, spooning ice cream while clicking on a television in a nod to “Home Alone.”
What flickers on screen is Sweeney herself, her hair in braided pigtails fastened atop her head, wrapped in plaid pajamas and a fur-trimmed cape straight out of Whoville. She balances a stack of wrapped gifts and strings Christmas lights until the final bulb twists into place.
The tone shifts sharply from there. The campaign pivots to a “Corpse Bride” vision with stitched smile marks drawn across her cheeks and two black and red lace lingerie sets that bare far more skin. A third look channels “White Christmas” in an icy blue lace number, with Sweeney kneeling in snow clutching white feather fans, followed by an all-white set paired with fur cuffs.
The four personalities correspond to Syrn’s capsule collections: Comfy, Seductress, Playful, and Romantic. The Comfy line, presumably housing the flannel pajamas, drops first on October 27. The remaining three “worlds” will roll out afterward.
The holiday push marks Sweeney’s second major campaign this year, and the Syrn looks leave more to the imagination than her last outing. She posed completely nude for sports betting app Novig in an earlier advertisement that generated its own wave of attention.
Sweeney launched Syrn earlier this year, expanding her portfolio beyond acting into design and entrepreneurship. The brand has leaned heavily into her personal star power and willingness to appear in its campaigns, with each release drawing significant social media engagement.
The October 27 Comfy launch will test whether the holiday nostalgia play translates to sales across the four distinct aesthetic lanes. The Seductress, Playful, and Romantic drops that follow will round out the seasonal offering through year-end.
Sydney Sweeney’s Syrn will debut its holiday Comfy collection on October 27.