President Donald Trump’s media company announced plans Thursday to sell Wall Street trading firms and investment institutions premium access to Truth Social posts, potentially including his own, in a move that grants paying customers the ability to receive market-moving information in milliseconds ahead of regular users.
Trump Media & Technology Group said it will launch a service called Truth API on August 1, providing licensed, real-time access to posts from what the company describes as the highest-ranking accounts on Truth Social. The company has already signed up customers ahead of the launch.
The new data feed is specifically designed for organizations like high-frequency trading firms and algorithmic traders that depend on split-second advantages to execute trades. The service will deliver posts to paying customers in milliseconds, provide continuous 24/7 coverage, and include a searchable archive of Truth Social posts dating back to 2022.
Kevin McGurn, the interim chief executive of Trump Media, described the venture in a statement as part of the company’s “strategy to monetize proprietary assets” through what he called a “high-margin, recurring revenue stream.” “Markets already move on Truth Social posts,” McGurn said. He added that the company expects Truth API to become a “meaningful, ongoing source of revenue.”
The company declined to specify pricing for the service or whether President Trump’s own posts would be excluded from the offering. Trump Media did not respond to multiple inquiries about whether the president’s account would be included.
Trump has the most followers on Truth Social with 12.9 million followers, followed by his eldest sons Donald Trump Jr. and Eric Trump. The president regularly uses the platform to announce major policy decisions, and his posts have repeatedly moved global markets. In recent months, Trump has announced positions on the war with Iran, tariffs on China, and immigration enforcement operations through Truth Social posts.
The service is Trump Media’s first foray into data licensing and comes as the company struggles financially. The company has lost more than $1 billion since going public two years ago through a merger with a blank-check company. Trump Media stock has plummeted approximately 27 percent this year and remains down 84 percent since the company began trading publicly in March 2024.
Trump Media replaced longtime CEO Devin Nunes, a former Republican congressman, with McGurn in April. Nunes had led the company since 2022 through the launch of Truth Social, which was created after major social media platforms suspended Trump’s accounts following the January 6 Capitol riot.
The move has drawn sharp criticism from ethics experts and government watchdog groups. Virginia Canter, an ethics attorney with the Democracy Defenders Fund, called the arrangement “a huge conflict of interest.” She noted that Trump “has an obligation to the American people to convey information to them publicly, and he’s now funneling it through a private channel in which he has a private interest as one of its largest shareholders.”
Kathleen Clark, a law professor at Washington University School of Law who specializes in government conflicts of interest, said, “He’s selling expedited, privileged access to information about what he is doing as president.”
Trump owns approximately 41 percent of Trump Media shares through a revocable trust. As president, he is exempt from the federal conflict-of-interest laws that apply to other government officials. However, past presidents of both parties have traditionally worked to avoid conflicts of interest by divesting business holdings, selling individual stocks, or placing assets in blind trusts. Trump has declined to follow that path.
His financial disclosure released earlier this month showed he made more than $1 billion in 2025 from cryptocurrency business ventures, in addition to revenues from his Mar-a-Lago club, royalties, and licensing fees in the tens of millions of dollars. A CNN investigation found that Trump promoted more than 20 companies on Truth Social days after buying their stock, raising further questions about the intersection between his personal finances and public statements.
The Truth API service follows a business model used by other social media platforms including X and Reddit, which sell data access to paying customers. However, legal experts note a key distinction: while other platforms may have major institutional users, Truth Social is primarily known as the direct outlet for official communications from the sitting U.S. president.
The Wall Street Journal reported that some financial firms have attempted to scrape Truth Social data without authorization in violation of the platform’s terms of service. Trump Media said the official licensed API will provide faster and cleaner access to that information than unauthorized scraping.
According to the company’s announcement, the service will cover the top 10 most influential accounts on Truth Social. Beyond Trump himself, these accounts include the White House, FBI Director Kash Patel, White House Deputy Chief of Staff Dan Scavino, and Health and Human Services Secretary Robert F. Kennedy Jr.
The Trump Organization and Trump Media did not respond to requests for comment about whether the service amounts to profiting from the presidency or how the new venture aligns with ethical standards for presidential conduct.