The McRib has made its much-anticipated return, generating excitement for an unexpected reason.
McDonald’s has been reviving popular menu items from the past, such as the beloved Snack Wrap.
Interestingly, the Snack Wrap holds a special place as the all-time favorite menu item of McDonald’s CEO, Chris Kempczinski.
However, the McRib is drawing attention due to a peculiar trend that seems to accompany each of its reappearances on the menu.
Available in select locations across the United States since November 11 for a limited period, the McRib’s return has sparked discussions on social media about its potential economic impact.
At first glance, a McRib might not seem like the key to steadying the market, but there’s more to the story.
Cryptocurrency traders have noticed a pattern each time the McRib makes a comeback.
First introduced in 1981, the boneless pork sandwich didn’t initially resonate with consumers and was removed from the menu four years later.
Despite its initial withdrawal, the McRib sees a surge of customers whenever it returns, raising questions about whether it should have been discontinued at all.
But what exactly is this connection to the crypto community?
On November 10, McDonald’s senior marketing director, Guillaume Huin, shared the news of the McRib’s return on his X profile.
He noted that the McRib is McDonald’s “most-mentioned limited-time product online,” capturing the interest of crypto traders.
Huin wrote: “The legendary McRib returns 11/11 at most McDonald’s in the US. It is our most-mentioned limited-time product online, higher than other evergreen items, particularly on X.”
“Funnily enough and entirely independent of McDonald’s involvement, the McRib has recently found new meaning on the internet within the trading and crypto community, as some claim Bitcoin and S&P500 tend to perform well after the McRib makes a comeback, particularly in 2017, 2020, 2021.”
The marketing director added: “Coincidentally, when the McRib returned to stores in December 2024, Bitcoin hit a new all-time high. Welcome back, Legend!”
Though there’s no confirmed link between the McRib and a cryptocurrency surge, the recurring pattern is intriguing to note.
Fans are thrilled about the McRib’s return, with one person commenting online: “Now that’s the kind of analysis I like to see. All hail the McRib.”
Another individual remarked: “This on top of everything else today. This is excellence. I will have one tomorrow to celebrate.”
Another chimed in: “There’s no way I’m missing one this year.”