40 Cringeworthy Men’s Fashion Ads From the 70s

Let’s face it — men’s fashion is mostly quite sober these days. But not so in the roaring 70s, when it was positively out there.

#1. Groovy, baby!

#2. Is it Robin Hood, or one of his Merry Men?

#3. Perfection.

#4. It was all about the prints.

#5. “Striking” is an understatement.

#6. Belted sweaters for men are still waiting for a comeback.

#7. Hey, Mr Fancy Pants.

#8. For those days when hands are superfluous.

#9. The dad bod was already a thing back then.

#10. It’s so hard to cut these guys some slack.

#11. Please God, let there be shorts under that thing.

#12. “I have a chicken and I’m not afraid to use it!”

#13. The biker thug life.

#14. Ahoy there, matey.

#15. Gender-bending sleepwear for the discerning gent.

#16. Skintight keeps the bros tight.

#17. Because one must always have the appropriate head gear to go with one’s outfit.

#18. Comfort is key.

#19. Matching sheep are optional.

#20. The higher the waistline, the cooler the man.