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40 Cringeworthy Men’s Fashion Ads From the 70s

Let’s face it — men’s fashion is mostly quite sober these days. But not so in the roaring 70s, when it was positively out there.

#1. Groovy, baby!

#2. Is it Robin Hood, or one of his Merry Men?

#3. Perfection.

#4. It was all about the prints.

#5. “Striking” is an understatement.

#6. These onesies are EVERYTHING.

#7. I’m afraid to ask why “horizontal opening” matters.

#8. For those days when hands are superfluous.

Messy Nessy Chic

#9. The dad bod was already a thing back then.

#10. It’s so hard to cut these guys some slack.

#11. Please God, let there be shorts under that thing.

#12. “I have a chicken and I’m not afraid to use it!”

#13. The biker thug life.

#14. Ahoy there, matey.

#15. When playing badminton, be sure to dress accordingly.

#16. Style runs in the family.

#17. Because one must always have the appropriate head gear to go with one’s outfit.

#18. Comfort is key.

#19. It kind of makes you wonder what they’re stepping out of.

#20. The higher the waistline, the cooler the man.

#21. Belted sweaters for men are still waiting for a comeback.

#22. Hey, Mr Fancy Pants.

#23. Matching sheep are optional.

#24. Shades of Freddie Mercury.

#25. Gender-bending sleepwear for the discerning gent.

#26. Skintight keeps the bros tight.

#27. “Funtawear.” LOL.

#28. This magazine has a highly specialized niche, so it seems.

#29. Back when snuggies were actually snug.

#30. The stuff that dreams (or nightmares) are made of.

#31. Bellbottoms. Enough said.

#32. We love a man jogging in Daisy Dukes.

#33. Square pockets, yo.

#34. Tucked in for that seamless look.

#35. A vision in polyester.

#36. So much flare.

#37. It’s the Austin Powers look.

#38. More like, worst of the vests.

#39. Shiny leotards are shiny.

#40. The writing is just as good (or bad) as the clothes.

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