The co-founder of a beauty company mentioned that an overwhelming number of orders flooded in after Taylor Swift was seen using their product, which effectively “broke the internet.”
Given the plethora of friendship bracelets created during Swift’s Eras tour, it is clear that the singer holds significant influence over her fans.
From hairstyles to cowboy boots, fans have been inspired by Swift’s style from head to toe. However, this time it wasn’t her hair or footwear that grabbed attention.
On Monday (October 7), Swift showed up once again at a Kansas City Chiefs game to cheer on her boyfriend, Travis Kelce, as his team faced the New Orleans Saints.
Typically seen sporting a Chiefs jersey and matching red lipstick at the games, Swift chose to add some sparkle with glittery freckles on her cheeks this time.
The look rapidly gained popularity, with one fan tweeting: “hi im obsessed w [sic] taylor’s glitter freckles.”
Unsurprisingly, hundreds of fans hurried to replicate the look. Once they discovered the origin of Swift’s freckles, nothing could stop them.
https://www.tiktok.com/@username/video/7423446268539637023
The accessory is from a beauty brand called Fazit. Co-founder Nina took to TikTok to showcase the significant impact Swift’s choice had on their sales.
A video posted on October 8 displayed receipts for orders continuously streaming through the brand’s printer, forming a never-ending flow into a basket below.
In the video, Nina wrote: “POV: Taylor Swift wore your brand Fazti’s glitter freckles and the internet broke over it.”
Co-founder Aliett Buttleman was moved to tears upon seeing Swift with the freckles. Her brother, Will Leatherman, shared a TikTok video showing her watching footage of Swift at the football game.
Leatherman captioned the post: “Guys!!! Taylor Swift is wearing my sister’s [sic] glitter freckles at the Chiefs game tonight.”
Fans have openly expressed their eagerness to emulate Swift’s look. One fan shared a screenshot of their purchase, writing: “I saw taylor swift wearing glitter freckles, so I ordered glitter freckles.”
Another TikTok user replied to Nina’s video, stating: “I am two of those orders haha I bought one set and then went in for back-ups.”
Following the initial video, Nina updated viewers, describing the last 24 hours as a “literal dream.”
“I’m totally blown away by how nice and kind and supportive everyone is,” she shared.
“Thank you guys for spreading goodness and kindness.”
Swift was wearing the brand’s Gold Glitter Freckles at the game, and you can purchase the look for $15.99.