Russell Brand has been advocating for what he refers to as a ‘magic amulet’, but it comes with a significant price tag.
Brand is widely recognized for his online conspiracy theories, often making bold statements about topics like the Ukrainian War, Bill Gates, and the ‘Great Reset’.
His discussions on these subjects have garnered him a massive following on his various social media platforms.
Although Brand found significant success on YouTube, the platform suspended his channel last year for allegedly breaching its ‘creator responsibility policy’, as reported by the BBC at the time.
This action followed accusations against Brand in a Channel 4 and Dispatches investigation, where four women accused him of rape and sexual assault—claims that Brand refutes.
Despite this, he has returned to YouTube, where he now has nearly seven million subscribers.
Beyond YouTube, Brand is also active on TikTok, where a video of him was shared last month endorsing Aires Tech’s Lifetune Flex, which he called a ‘magical amulet’.
In discussing what he described as ‘evil energies’, Brand suggested that airports are rife with ‘lethal signals’, thus positioning the amulet as an ideal purchase for travelers.
He concludes the TikTok video by praising the device—which he wears around his neck—as ‘a glorious amulet to protect you from all corrupting signals’.
Aires Tech itself markets the Lifetune Flex as their ‘most versatile EMF protection solution, designed to accompany you or remain nearby for continuous protection from electromagnetic radiation’.
The promotional video featuring Brand has circulated widely online, with many initially mistaking it for satire.
“A bit of a shock when they’re doing satire but then you realize they’re serious,” a Twitter user commented on the video.
Another questioned: “This IS a joke, right? RIGHT?”
A third individual expressed: “I want this to be the biggest prank the world has seen. Sadly it’s not.”
Others pointed out the steep cost of the ‘amulet’, noting that it could cost up to £187 (approximately $244) for one.
“Russell Brand trying to sell a $239.99 amulet that will protect you from WiFi even as he prominently wears a WiFi microphone is quite the grift,” another commented.
“He’s peddling ‘magical amulets’ now,” another person remarked about Brand. “$239 a pop. Weird and pathetic.”
Additionally, someone else described the price as ‘insane’, and I must admit, I won’t be hurrying to purchase one myself…