September has arrived, bringing with it the anticipated announcement of Apple’s latest technology.
Apple’s annual September event is the company’s most significant occasion of the year and is considered its primary revenue generator.
There are rumors indicating that the iPhone 17, potentially available in black, white, steel gray, green, purple, and light blue, will be unveiled today. The phone might be in stores as soon as next week. Alongside this, a new Apple Watch is expected to be revealed, with Apple promising the event will be ‘awe dropping’.
It’s possible that there will be discussions about Apple’s future AI strategies. CEO Tim Cook mentioned that they plan to integrate AI into their products.
“Taking a step back, we see AI as one of the most profound technologies of our lifetime,” Cook remarked in July, according to CNN.
“We are embedding it across our devices and platforms and across the company. We are also significantly growing our investments,” Cook added.
The announcement of the Apple Air, which is Apple’s thinnest iPhone yet, has now been made official.
“Our intention was to make an iPhone that feels like a piece of the future, powerful, yet so thin and light it seems to disappear in your hands,” the company stated regarding the new product.
Stay tuned for more updates.