The dates for the Amazon Black Friday sale in 2025 have now been officially announced, and it will begin earlier than you might expect.
Recognized as one of the most significant shopping events of the year, Amazon offers substantial discounts on a wide range of products, including home goods, fashion, beauty items, and electronics.
Starting this month, it’s an excellent opportunity to secure significant savings on popular brands, with participation from names such as Shark, Dyson, Nespresso, and Amazon’s own devices.
When exactly does Amazon’s 2025 Black Friday sale commence, and what discounts can shoppers anticipate? Discover all the essential details below.
In the US, Amazon’s Black Friday Week and Cyber Monday sale will take place from November 20 to December 1, 2025. While the UK dates haven’t been confirmed, they are expected to be in a similar timeframe.
Alongside Amazon, other retailers like Walmart, from November 14 to 16, and Costco, from November 25 to December 1, will host their sales, with the most significant discounts anticipated on Friday, November 28.
In typical fashion, Amazon has hinted at significant discounts across many of its most popular household brands this year.
This year, customers can expect savings of up to 50% on select Amazon devices, including new items like the Echo Dot Max, Fire TV Stick 4K Select, Fire TV 50″ 4-Series, Blink Mini 2K+, and Blink Outdoor 2K+.
Shoppers can also save up to 50% on select electronics from brands like JBL and Canon, with up to 40% off certain home entertainment products from LG, TCL, and Hisense.
For kitchen essentials, anticipate up to 50% off select Ninja appliances and up to 55% off Shark home products. Coffee enthusiasts can enjoy up to 35% off select Keurig and De’Longhi machines.
For those searching for Christmas gifts, there will be up to 50% off on premium beauty products from Lancôme, and up to 30% off skincare must-haves from brands such as Kiehl’s, ELEMIS, and Sol de Janeiro.
If you’re planning to decorate, wait for Amazon’s discounts of up to 50% on artificial Christmas trees from National Tree Company and Fraser Hill Farm.
Additionally, you’ll find up to 40% off Lenox ornaments and up to 20% off Hallmark’s most popular holiday gift wrap, bags, and bows.
For holiday meal preparations, expect significant savings on turkey, stuffing, and other festive essentials, with same-day delivery available at Amazon Fresh locations.
Amazon has already started offering early Black Friday deals leading up to the main event.
From air fryers and SAD lamps to vacuum cleaners, explore our top selections below.
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